With new ownership, I have joined an incredible team of managers, engineers, designers, and craftsmen of the finest, most sought after helm chairs and seating in the marine industry. Our goal is to continue Llebroc's legacy of innovative design, unmatched quality, and unwavering customer support, while scaling our business to meet growing customer demand. Having spent my career in manufacturing, I can add, there is nothing more rewarding than to see our seats on some of the most respected boat brands in the industry. What an incredible team!

• Manage a P&L up to $40M; navigated business unit through the market uncertainty of COVID pandemic to deliver 7% annualized growth from 2019 through 2022 • Manage headcount of 80 employees and a leadership team of 6, promoting a hive mindset for solving problems and winning opportunities • Develop successful sales strategies; implemented dealer programs with 100+ domestic and international Ditch Witch dealers • Accepted a 3-year contract after being acquired with Charles Machine Works; headed strategic planning efforts through M&A to fulfill long term visions and plans • Coordinate shop floor production and implement LEAN processes while instilling a framework of continuous improvement with employees across all departments • Developed regional sales plans and forecast, and delivered “top tier” safety rating with the Toro organization

• Drove sales over 2300% from $1M to $23M in 8 years with profitable growth• Led company through development phase, increasing market share from less than 1% to 20% with a focus on voice of customer and the industry’s best service• Led relocation efforts with minimal disruption to daily operations, overseeing the design and construction of a new $5M state-of-the-art manufacturing facility• Expanded sales markets both domestically and internationally through retail dealerships and direct sales channels • Recognized as first in the industry to introduce e-commerce with great success • Implemented strong focus on sales data, utilizing CRM and Macola ERP (Zoho, Salesforce, Synergy, Power BI) to collect and leverage sales & marketing data • Effectively led teams during expansion from 10 to 100 employees

• Founded and successfully scaled start-up from scratch to $1.5M in 6 years, focusing primarily on direct sales in the Texas/5-State area (OK, AR, LA, NM)• Sold company to Ditch Witch in 2011 and was retained by CMW to lead division • Headed design projects resulting in 5 patents that increased sales and brand equity • Encouraged creative marketing efforts to gain attention and develop a reputation within the underground construction industry for revolutionary tool designs • Attended tradeshows and dealer/customer calls to promote the brand and business • Grew organization from 2 staff to team of 8 while fostering a culture of excellence

Site Leader / Full P&L Responsibilities / Great Team / Incredible growth