• Led a team of 5 to develop strategies using measurable OKRs, analyzing engagement metrics and audience data to enhance outreach and inform decision-making• Conducted data analysis on collaboration opportunities with student associations, using insights to establish impactful partnerships that expanded MWA-WM’s reach• Designed a brand identity for the current cabinet, aligning visual elements with strategic goals and stakeholder expectations• Translated study findings and analytics into visually appealing Instagram content, achieving record-high engagement and organic growth, with 6 posts setting benchmarks since 2015Instagram: https://www.instagram.com/mwawm_itb/ Brand Identity: https://www.behance.net/gallery/198322091/Matahari-Perak-Brand-Identity

• Led a team of 5 to evaluate past projects and analyze competitor strategies, using survey data and Excel to inform data-driven marketing plans and innovative campaigns• Designed and implemented measurable KPIs and OKRs to ensure successful execution of short- and long-term initiatives, achieving a 1,924-follower organic growth on Instagram, a total reach of 250k accounts, and 10 collaborations with local communities and businesses• Authored a comprehensive marketing guidebook to standardize campaign execution and collaboration management, ensuring consistency and scalability for future initiatives• Fostered strong relationships with speakers, attendees, and key stakeholders, leading to participation by prominent national figures and extensive coverage by numerous local news outlets and mediaInstagram: https://www.instagram.com/tedxdago/

• Analyzed event goals, budgets, and schedules to develop a strategic plan for a 4-day event series, optimizing program content and resource allocation• Conducted site surveys to select venues across campuses and coordinated permits, security, partnerships, and sponsorships, ensuring data-driven event design and seamless pre-event execution.• Awarded as Best Manager among 14 division managers for outstanding leadership and event management

• Designed UX/UI elements for the Product Detail Page (PDP) and checkout flow in the SerMorpheus app using Figma, ensuring a seamless user experience• Collaborated with back-office and finance teams to assess and finalize designs, aligning outcomes with business objectives• Gained expertise in task delegation and team coordination by managing workflows and timelines through Trello