As a Senior Product Designer at SUITEN, I am responsible for overseeing the entire end-to-end process, from business planning and cost management to brand development and maintenance. I ensure that every design produced aligns with the company's business objectives while maintaining a balance between business orientation and optimal user experience.I prioritize usability (User Experience) and visual appeal (User Interface) to create products that not only meet functional requirements but also deliver high aesthetic value to the users.In addition, I actively engage in team coaching, fostering the development of team skills, and ensuring that all team members collaborate effectively to achieve the best possible outcomes. I am involved in strategic design decision-making and consistently strive to drive innovation and improve product quality.

- Conduct user research, design user workflows, develop information architecture to be incorporated into the design solutions.- Perform user testing and iterate designs based on feedback to ensure optimal user experience.Design intuitive and engaging user interfaces based on UI/UX design principles.- Collaborating with 3 developers, including 1 system analyst, 1 frontend engineer, and 1 backend engineer, to ensure accurate and precise implementation of the designed solutions, and providing support throughout the development process.- Deliver project presentations held before and after the development stages, outlining plans, achievements, and outcomes.- Led a team to build a mobile application for property management, increasing user retention by 25% within the first 6 months post-launch.- Developed a restaurant management system to enhance visual consistency and product functionality, resulting in a production efficiency improvement and a 20% increase in sales.

- Creating designs for digital marketing needs such as social media graphics, illustrations, and YouTube thumbnails.- Designing for offline marketing needs such as catalog books and brochures.- Designing company websites and developing them using WordPress.- Implementing e-learning features on the company website and successfully increasing website visitors and product sales by 20% in the first 6 months after product launch.- Serving as a graphic design tutor on the company's e-learning platform with the theme "CMYK Color Separation Technique" at https://charliesps.co.id/courses/

- Conducting market research to create designs that can be implemented to create popular products and increase sales.- Designing and creating visual graphics to be implemented on men's clothing products.- Creating film settings with color separation processes to facilitate screen printing production.- Executing design projects for renowned brands such as Quiksilver, Joger, and Matahari Department Store, resulting in a 35% increase in product sales.

- Designing and creating marketing materials such as banners, pamphlets, flyers, and brochures in both print and digital formats.- Designing and creating packaging designs.- Designing and creating company websites using WordPress.- Successfully creating branding and visual identities for an Racun Otomotif brand, thereby increasing brand trust and boosting partnership sales by 20%.