I'm behind is behind the web mag HÅNDVÆRK and the print bookazine HÅNDVÆRK. For more than 35 years my work has revolved around crafts and design.Initially as a designer and now, since 2008, as a photographer and writer. I am passionate about storytelling, and in my visual style I aims to create a calm oasis, whether my storytelling deals with people, food, fashion or interiors.In my publishing activities I present carefully curated ontent with aesthetic sustainability as the key focus. Aesthetic sustainability – what does that mean?I have sometimes used the word SLOW as a general descriptive term, beginning while I was in the fashion business. I was one of the first in the world to speak of SLOW FASHION.SLOW, in this context, should not be understood to mean sluggish or lax. I am pretty hard-working myself, and so are the people I write about. I use the term SLOW to reflect that what I deal with in my work is the result of thorough and thoughtful processes and that it is consumed slowly due to the inherent quality it possesses. A product with inherent quality is one that is characterized by carefully thought-out design, durable, hardwearing materials and outstanding craftsmanship.I am interested in people, clothes, objects and food that give more to the world than they take – tomorrow’s heirlooms!Is SLOW associated with a particular aesthetic, and does HÅNDVÆRK have a particular aesthetic?Yes and no. Yes, because in this context, it is shaped by my personal perspective and thus my personal aesthetic.Yes, because HÅNDVÆRK has a durable character and thus draws on classical aspects of beauty. No, because, thankfully, the truth about what is beautiful and what is ugly is in constant transformation. That is what makes aesthetic work so rewarding: it keeps you constantly on your toes and on the move. Sometimes, the shifts can be quite dramatic, but usually they are fairly subtle – a new angle, a different colour, a new combination.

What is SLOWFASHIONhouse?SLOWFASHIONhouse is an international company with a virtual presence, started in 2008, that works with On-lien PR, On-line MAGAZINE and online sales of old school luxury. The SLOW FASHION and SLOW LIVING concepts are clearly derived from the Italian SLOW FOOD movement, with its characteristics of quality and sustainability. The renowned Danish designer Rigetta Klint – founder of SLOWFASHIONhouse – was among the first to carry the concept over to the fashion and living universe. In her earlier store in Copenhagen she advertised the slogan “Slow Fashion Now and Forever”. When Rigetta Klint decided to start the world’s first virtual department store in 2008, she chose the SLOW idea as the fundamental concept,– and the name SLOWFASHIONhouse was obvious.The site was launched in August 2008 and marks the first concrete, professional manifestation of the SLOW FASHION and SLOW LIVING concepts in the world.How does SLOWFASHIONhouse understand the SLOW concept?SLOW is an economic necessity, for the individual as well as for society. We all have to understand that overconsumption is meaningless, our Earth cannot sustain it.Of course, quality is going to cost more. We all have to buy fewer high-value, slow-to-consume products.Slow design is about a richer interaction between designer and maker; maker and product; product and user. Slow living is a glimpse of a different world – more sustainable – and an opportunity for business to be done in a way that respects workers, environment and consumers in equal measure.Besides that, it is our personal conviction that the aesthetics of fashion and living is an interesting form of communication, and a fundamental need just like love, fresh air, food and drink.A SLOWFASHIONhouse product is likely to be part of the next generation of heirlooms.A SLOWFASHIONhouse product brings to the world rather than taking from the world, in both a functional and an aesthetic sense.