Marc Riggs Email & Phone Number

Suwanee, Ga, Us

Suwanee, Ga, Us

Blue Bell, Pa, Us

Atlanta, Georgia, Us

Santa Barbara, California, Us

Develop, present, and implement digital marketing strategies aligned with client objectives. Display notable management and reporting ability through analysis and presentation grounded in revenue, cross-device, digital purchase tracking, ROI, and post campaign evaluation. Recruit, manage, and develop publisher relationships on behalf of advertisers; communicate expectations and best practices; provide account updates and performance to clients. Enhance capacity of staff through effective account representative training and development; lead and support efforts to successfully execute tactical components of affiliate marketing campaigns. Increase corporate visibility and stature by extending reach through new publisher relationships; optimize affiliate marketing campaign strategies. Optimize campaign results by interpreting standard and custom data reports. Serve as lead account manager for multiple Fortune 500 affiliate programs. Grew program performance by 380% through development of innovative publisher recruitment / activation strategy. Expanded quarterly performance over 50% by proposing quarterly marketing plan to client.

Lexington, Ma, Us

Responsible for day-to-day client management and oversight of key client programs with a heavy focus on driving client satisfaction and supporting associated marketing efforts.Work with Account Director in the planning, development and execution of new client initiatives.Serve as the intermediary between the client and various internal departments such as sales, technology, and project management.Lead and support regular client calls/meetings to review top-line program performance and marketing efforts.Build strong client relationships and address client needs quickly to ensure positive overall perception of Cartera Commerce.Provide reporting and program performance analyses, as well as marketing execution coordination. Increased credit-card spend and program performance by 50% YOY by developing and managing engaging loyalty program marketing campaigns. Forecasted program performance, generating reporting, and providing program performance analyses and marketing campaign recommendations. Enhanced integrity of rewards programs through collaboration with Business Operations and Compliance to detect shopper fraud and abuse.

Master Of Business Administration (Mba), International Business

Bachelor Of Business Administration (B.B.A.), Marketing