Responsible for leading the national and local marketing direction within the local market area by implementing brand, channel, customer and consumer strategies into go-to-market plans to achieve volume, profit and share goals. Strategic marketing for all brands across the Molson Coors Beverage Company portfolio, including Coors Light, Miller Lite, Blue Moon, Miller High Life, Leinenkugel's, Molson Canadian, Keystone Light, Vizzy Hard Seltzer, Coors Seltzer, Peroni, Movo, La Colombe and many more.

Manager of the Dansko marketing team, including in-house agency management. Coaching and development of team members in the areas of public relations, market research, social media and email campaign marketing, graphic design, photography and digital and interactive marketing. Development and provision of tools and sell story for external sales rep team in order to reach seasonal sales goals.

Strategic consumer marketing: media planning and execution, management of agency pool including strategic direction, partnership marketing, experiential/event marketing, marketing communications, interactive marketing, media planning and social media and community marketing. Brand stewardship in all outward facing marketing materials and communications.

Select Accomplishments:Built a strategic marketing and business development plan Developed and executed a comprehensive public relations campaign Implemented a image library/content management system for project management and business development needs Designed and implemented a high impact company website to support both business development and PR needs as well as project management

Marketing communications (internal and external communications, collateral and promotional merchandise) for all 9 East coast ESF locations as well as the Phillies Baseball Academy. Brand marketing including advertising campaign and media buying strategy. Managed all corporate event planning.

Large account management for premium accounts at what is now the Wells Fargo Center and what was then the CoreStates Center in Philadelphia. Marketing communications, traffic driving programming and promotion of 3rd party shows (concerts, family entertainment, etc.) as well as the Philadelphia 76ers, the Philadelphia Flyers, the Philadelphia Wings, and the Philadelphia Phantoms for premium accounts. Game Day/Show night logistics and premium event management and services.

Temple University: Strength & Conditioning Coach for 9 Div. 1 teamsYMCA of Delaware: Fitness Center Representative, Fitness Instructor, Personal Trainer, Spinning Instructor (2001-2008)Philadelphia Freedom Pro Soccer Team: Internship - Public RelationsPhiladelphia Eagles: Premium Seating ConciergePhiladelphia Phantoms: Communications InternshipPhiladelphia 76ers: Community Relations Internship