Rigo J. Email & Phone Number

Marketing and Data Analytics Professional | Transforming Complex Data into Actionable Insights | Expert in Optimizing Systems | Automating Processes to Streamline Operations and Produce Robust Analytics at Scale.13 years of combined Marketing and Data Analytics experience, specializing in dissecting organizational growth and profit challenges and turning them into wins. My expertise lies in highlighting patterns in data and transforming them into sensible stories and creative business intelligence solutions.🔍 Analyzing Retail Marketing Strategy | 📈 Driving EBIDTA Growth | 🔬Leveraging Structured/Unstructured DataIn my most recent role, I have led cross-departmental teams as the data and pricing analytics point-person through several successful company acquisitions which added an additional 190 retail locations to the company's portfolio. Partnering with back-end stakeholders, I developed systems, trained junior teams, and automated internal processes to transition outsourced SaaS services in to an internal team, saving the organization nearly $200K in recurring annual expenses.At Rocket Stores, I leverage Power BI, Excel (expert level), SQL, and Python to conduct comprehensive item affinity and basket analyses, optimizing e-commerce product mix and pricing strategy to grow customer retention and add incremental revenue . Additionally, through strategic analysis of digital advertising and loyalty program initiatives, I developed targeting and retargeting formulas and segmentations practices that recurringly provide over 300% return on ad-spend.🚀 Overhauling Digital Marketing Strategy | 💼 Driving Brand Growth | 📈 Maximizing Online OrdersDuring my time as Social Media Manager, I successfully overhauled the digital marketing and brand building strategy for a startup in a newly developed 3D-printed footwear category. Generated over 5M YouTube views, an 80% lift in online orders, and a 350% return on digital ad-spend.🎓 Bachelor of Business Administration, Marketing | California State University, San BernardinoDon Clifton - Gallup 5 Top Strengths:1) Analytical 2) Developer 3) Ideation 4) Relator 5) DeliberativeIf you're seeking a results-driven marketing and data analytics professional who excels at transforming complex data into actionable insights, let's connect. I'm passionate about leveraging my expertise to drive growth and profitability.

Listed skills include Social Media Marketing, Marketing Event Planning, Marketing Strategy, Marketing, and 6 others.

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  California State University-San Bernardino

  Bachelor’S Degree