Founded in 1997 in Mexico City, with the former name of IDEA DISEÑO INTEGRAL (IDEA INTEGRAL DESIGN) it became COREDESIGN in 2002 in an effort to focus on innovation strategies for business using design, engineering, and marketing.In 2003 COREDESIGN moves to Puebla city, and since then has been developing products for different industries, as an answer to research and development of new products. Merging in one location all the stages of product development, from the business original strategy through the final manufactured product. COREDESIGN is a company that generates knowledge, uses new technologies and develops products and services to satisfy the industry needs of innovation in the form of final products.  We visualize opportunities for future innovation, affecting the Statu Quo by applying, directing and generating a possitive change to create TANGIBLE ASSETS in the products, services, and businesses we design.  COREDESIGN works with different industries, from the original concept of a product to the search of innovation opportunities. Studying and analyzing the user through design, we engineer the product in order to make it suitable for production, including defining the fabrication tools, testing and certifications, and finally the manufacturing process.Our experience centers in medical design, home appliances, packaging, electronic devices, refrigeration products, corporate graphic communication, retail, and industrial property (IP)consulting.

Course on Innovation aimed at entrepreneurs, private companies and public research centers.

Instructor on the Packaging diploma, offered by Intelliaxis, to managers of different industries within the metro área of Tijuana. Axis is a strategic intelligence center devoted to sectorial training in different fields, such as technology, innovation and design.

Professor of industrial design at Universidad iberoamericana Santa Fe, México DF.From Fall 1999 until Fall 2002, teaching industrial design 4 and 5. Professor of industrial design at Universidad iberoamericana PueblaFrom Spring 2004 until Fall 2011, teaching industrial design 2, design workshop and Ergonomics..

WORKSHOPS TEACHED:New product design methodologyProject developmentInformation analysis techniquesStrategic design

Attending the american fellows businnes fellowship program, at the MERIDIAN TECHNOLOGY CENTER, in Stillwater Ok, to learn business practices, and IP.

Product design consulting for entrepreneurs and small companies, attending the high technology incubator program of Unincube/Upaep

Product design company focused on enhancing the Brand of the client. design of several POP displays, exhibitions, furniture, bottle design and prototyping.Some of the clients we served: HASBRO (consulting for over 8 years), PINEDA COVALIN, OCESA, BMB PUBLICIDAD, NESTLE, CIEL, GATORADE.

Managing of several products of the retail and Point of Purchase industry (POP).Concept design, presentation, technical specifications and manufacturing supervition for several displays and exhibitions.Design of the DOBLE DOS System, with inyection ABS molded joints and structural PVC extruded parts to create displays, furniture and signage for different clients.

Concept development and prototyping supervition of comercial refrigerators. During this period of time, I designed a new retail refrigerated system for sea products for convenience stores in Mexico.