In charge of the international marketing strategy of The Crew brand, I am now leading a creative team of 14 people to create amazing content for our brand. Working hand in hand with production team on the GaaS strategy of The Crew games, I am here to help building a coherent team’s vision for the game.1) Collaborate and infuse GaaS strategy in-game- Actively participate to the in-game content creation - Formulate recommendations to the game’s directors- Liaise with all internal Live services to measure and monitor our ARM KPIs2) Oversee deliverables- Work with a dedicated Project Coordinator to build a solid deliverables plans, accounting for requests from operational teams, press opportunities, production constraints. Deliverables include key art, screenshots, trailers, etc.- Lead production with marketing artists by providing a brief and supervising the production internally and/or externally- Ensure assets quality- Assess performance by setting up tests and ROI analysis for continued improvement3) Oversee daily relations with operational- Establish strategic and technical leadership- Organize content deliverables and coordination4) Build strategic vision with the Communication Manager & the Brand Director- Participate in the definition of the long-term marketing strategy- Translate the positioning of the strategy into specific themes, artistic directions, deliverables plans

I was in charge of leading the international marketing strategy of The Crew 2 through all phases of launch and post-launch. As part of the production team, my role was to actively liaise with them to insure a coherent team’s vision for the game and the worldwide operational marketing teams.Additionally, I was responsible for producing and delivering global marketing assets to make The Crew brand shines on all communication platforms. My long-term objective was to create an internal production force that would produce assets more effectively on a regular basis.1) Oversee deliverables- Manage marketing deliverables plans, accounting for requests from operational teams, press opportunities, production constraints. Deliverables include key art, screenshots, trailers, etc.- Lead production with marketing artists by providing a brief and supervising the production internally and/or externally.- Ensure assets quality- Assess performance by setting up tests and ROI analysis for continued improvement- Manage and build a long-term marketing artists team2) Oversee daily relations with operational- Establish strategic and technical leadership- Organize content deliverables and coordination- Insure effective communication 3) Actively support the Brand Director- Participate in the definition of the marketing strategy- Translate the positioning of the strategy into specific themes, artistic directions, deliverables plans- Provide feedback to the production team and inform members of upcoming deliverables- Work with data to create strategic recommendations for communications- Help pilot assigned event executions (E3, Gamescom)

In charge of designing and operate Marketing Strategy in 20 countries in the EMEA region for one of the most anticipated Ubisoft title, Ghost Recon Wildlands. Defining the best strategy primarily means working in close collaboration with production studios, US team, creative agencies, EMEA operational teams (Media, PR, Sales, Trade, and Manufacturing) and Ubisoft subsidiaries.I was responsible for:- Building brand values and coherence.- Defining the 360 Marketing Campaign (tagline, themes, marketing activations) and define the right communication timeline. - Coordinating operational launch with production studios, US Team, and EMEA operational teams.- Insuring the marketing strategy deployment in the EMEA countries and chose the right channel (TV, Online, RP, Community, etc.).- Managing 1st Parties relationships (Sony, Microsoft, Nintendo) and B2B partnerships (technological and promotional partnerships).- Producing marketing tool with creatives agencies (TV Spot, Trailer, POS/Goodies, Collector, digital app, print, etc.).- Market analysis (benchmark, consumer research) and analytics (sales figures, KPI analysis, ROI).- Managing EMEA marketing budget.- Covering internal communication (presentation for sales department, subsidiaries, and partners).

I was in charge of designing and putting in place Trade Marketing Plans in 20 countries around the world for Ubisoft biggest brands (Assassin’s Creed, Rainbow Six). Working in close collaboration with marketing teams (Brand, Digital, Live team & production studios), sales teams (both retail & digital) and subsidiaries allowed me to get a 360 picture that helped me designing efficient plan for our brands. Build solid EMEA Trade Plan:- Insure a perfect match between sales ambition and marketing vision.- Create the best offers for the end-consumer and match retailer’s needs.- Develop Trade tools: POS, promo tools, trailers, mock-ups.- Manage all Collectors’ Editions projects: from plan to P&L management and production follow-up (Manufacturing/studios/Agency).Animate local Trade teams:- Feed and drive subsidiaries to put in place the strategy locally.- Local actions follow-up at all product lifecycle stages.Act and communicate as an expert:- Analyze competitors to identify area of improvements and share it internally.- Initiatives to support both our visibility and players engagement. Analyse and Report :- Pre-order forecast to optimize figures and react accordingly in local territories.- Trade activations ROI Analysis (Visibility/Collector’s Offers & Trade Tools ROI). - Trade Campaign Post-mortem for all AAA games.- Competitors and Retail benchmark.

Within EMEA headquarters, I assisted Trade Marketing Coordinator in the definition and implementation of strategies in more than 20 countries on multiple Ubisoft “Gamer” titles. I quickly adapted to my work environment and took shortly new responsibilities on important missions which allow me to be recruited 2 months after my internship started.- Participated to reflection and active monitoring to define future strategies.- Elaborated reporting, dashboards and benchmark.- Created Trade Marketing tools from brainstorming to agency briefing and manufacturing follow-up (POS & promotional tools).- Followed Collector's Editions creation with manufacturing team, creative agencies and all internal services (marketing, sales, paper parts specialist, logistics).- Monitored subsidiaries orders through dedicated tools.- Tracked pre-orders performance with trend analysis and forecasts.- Coordinated subsidiaries activation and local tools creation. - Shared information on a daily basis with subsidiaries and headquarter teams.- Wrote a weekly Trade Marketing newsletter for internal Ubisoft teams.Main projects: Assassin's Creed IV Black Flag, Splinter Cell Blacklist, The Crew.

I worked on the entire WB Games catalog including AAA-game Batman Arkham City, one of the best-selling title of the company. I took major responsibilities helping my manager in this crucial period.– Participated at daily accounts management: planning, pricing, referencing, daily contacts.– Analyzed sales (sell in versus sell out), stock and restocking movement.– Prepared and took part in business meetings: Business Plan, CA, stocks, returns, account status versus commercial terms, product presentation.– Organized trade shows : professional and public trade shows, specials events.– Managed trade marketing creation.– Monitored goodies and DLC.– Set "back catalogue" promotion in retail stores but also online (WB.fr).Main projects: WRC 2, Batman Arkham City, Lord of the Ring War in the North, LEGO Harry Potter Years 5-7 and LEGO Batman 2 DC Super Heroes.

I worked on all international releases of the company by taking active responsibilities in:– international partnership management (Ubisoft, THQ, Halifax, etc.).– commercial tools preparation (Powerpoint presentation, sales sheets).– international partnership research (Microsoft, Warner, HBO).– press relationship management: daily contacts, online news publishing, PR and newsletters.– worldwide online sales analysis (Xbox Live & Playstation Network).– community management (forum, social networks, international competitions).– international releases preparation (ratings submissions).Main projects: The Next BIG Thing, A Game of Thrones Genesis, Farming Simulator 2011, Blood Bowl, Pro Cycling Manager 2011, Wargame European Escalation.

- Managed relation with French distributor (distribution & logistic)- Developed communication tools (website, press, partnerships)- Improved products presentation- Researched promotional partnerships- Analyzed competition- Created data base for promotional displays