Senior social media specialist with 4+ years of experience in managing social media platforms, Creating creative designs and devising ads campaigns strategy. Seeking to enhance existed experiences and gain new ones.
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Senior Account ManagerCreeva Feb 2023 - PresentCairo, Egypt- Welcome new clients and conduct introductory meetings to understand their business goals and expectations.- Create detailed client profiles to document their marketing history, preferences, and specific needs.- Maintain regular contact with clients through meetings, calls, and emails to provide updates and gather feedback.- Respond promptly to client inquiries and concerns, ensuring high levels of client satisfaction.- Prepare and present monthly/quarterly performance reports, analyzing key metrics and campaign results.- Use data to provide actionable insights and recommendations for future strategies.- Collaborate with clients to develop comprehensive digital marketing strategies aligned with their business objectives.- Identify target audiences and select appropriate digital channels and tactics to reach them.- Coordinate with internal teams (content, design, PPC, SEO, social media, etc.) to implement marketing campaigns.- Monitor campaign progress, making adjustments as needed to optimize performance.- Develop and manage campaign budgets, ensuring efficient allocation of resources to maximize ROI.- Track spending and provide regular budget updates to clients.- Use analytics tools to track and measure the effectiveness of marketing campaigns.- Analyze data to identify trends, insights, and areas for improvement.- Work with content creators to develop engaging and relevant content that resonates with the target audience.- Ensure all content aligns with the client's brand voice and marketing goals.- Oversee the creation of digital assets, including graphics, videos, and other multimedia content.- Ensure that all creative materials meet the quality standards and guidelines set by the client.- Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the client’s market.- Coordinate with team members to manage workloads and deadlines effectively. -
Senior Social Media SpecialistAbou Ghali Automotive Group May 2020 - Feb 2023Obour- Create S.W.O.T. Analysis to identify our situation between competitors.- Identifying targeted audiences and segments.- Define (USP) to use in our advertising campaigns.- Define (KPIs) to be reached at a specific time.- Create a social media plan using (USP) considering (KPIs) to be achieved.- Supervising the creative team to work according to the plan, Starting with creating written content to visual content.- Ensure that written content expresses the brand's voice.- Ensure that the visual content aligns with the company's identity and Scheme color.- Create paid advertising campaigns on social media platforms according to a specific period and budget.- Collaborate with the sales team and social media moderators to determine the campaign's success.- Analyzing the campaign’s data, measuring its success, and making any required adjustments to achieve the lowest (CPR)- Making interruptions in the plan if needed according to trends and workflow.- Follow the news of social media networking and follow up on everything new to keep pace with the changes that occur dynamically in this field and communicate with experts if necessary.- Developing production design for advertisements, brochures, corporate reports , presentations and portfolio.Implementing creative designs including ( Images , Text and Videos).
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Social Media SpecialistOctopus Travel May 2019 - Apr 2020Cairo Governorate- Optimized company's pages within each platform.- Created and published content on all social media platforms.- Implemented creative designs Including ( Images , Text and Videos) - Implemented content creation and copywriting.- Created paid advertising campaigns on social media platforms according to a specific period and budget.- Collaborated with the sales team and social media moderators to determine the campaign's success.- Analyzed campaign’s data, measured its success, and made any required adjustments to achieve the lowest (CPR)- Follow the news on social media networking and follow up on everything new to keep pace with the changes that occur dynamically in this field and communicate with experts if necessary. -
Social Media SpecialistElhorreya Travel Oct 2018 - Apr 2019Cairo, Egypt- Optimized company's pages within each platform.- Created and published content on all social media platforms.- Implemented creative designs including (Images, Text, and Videos) - Implemented content creation and copywriting.- Developed production design for advertisements, brochures, corporate reports , presentations and portfolio.- Collaborated with sales and marketing teams to develop social media campaigns.- Tracked and analyzed social media KPIs and checked up on ROI.
Riham Sarhan Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Riham Sarhan
What company does Riham Sarhan work for?
Riham Sarhan works for Creeva
What is Riham Sarhan's role at the current company?
Riham Sarhan's current role is Senior Account Manager.
What schools did Riham Sarhan attend?
Riham Sarhan attended Ain Shams University.
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Riham Sarhan
Cairo, Egypt -
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