Project on Patient insights & Design: I did research on patients and AI and conducted employee interviews turning these insights into content supporting the marketing and sales departments.Radiobotics is on a mission to ensure every patient receives affordable, accessible, expert level diagnosis by building AI-driven products that can support analysis and reading of medical X-rays of bone and joints.

I worked in-between strategic consulting and hands-on project management on complex digital transformations for various clients. I managed cross-functional, multi-national teams from 5 to 10 people across development, design and activation teams. As the primary client contact, I ensured transparent and effective communication throughout the project lifecycle. Clients included e.g.: Henkel, AbbVie (US), Maersk, Novo Nordisk, Oncology Consultants (US), Epos, Arjo, DemantKey contributions:- Built digital strategies and translated high-level visions into actionable plans- Broke the strategy down into measurable tasks keeping the project moving forward- Fostered a collaborative and supportive environment, acting as a confidante and trusted advisor for both clients and team membersResults: My efforts have demonstrably led to client satisfaction, evidenced by repeat business, user growth, and increased brand awarenessPride point:Building strong bonds of trust and creating an environment where everyone can feel heard and valued remains my proudest achievement. This enables me to navigate complex environments and deliver optimal results for all stakeholders.

I crafted impactful design solutions from store campaigns to packaging design for L'Oréal Nordic, leading a high-performing team of 3 designers. Partnered with the prestigious Luxe division (Lancôme, YSL, Giorgio Armani) across Denmark, Sweden, Norway, and Finland leveraging my design expertise to elevate brand experiences across the region. Result: I secured our agency’s contract with L’Oréal as a main production team in Nordic countries.

Managed a portfolio of clients consisting of Finnish advertising and digital agencies. Partnered closely with agencies, earning their trust and becoming their go-to advisor for AdWords and YouTube marketing developing data-driven strategies. Notably, I achieved the highest customer satisfaction score among the entire Nordic team, reflecting my commitment to building strong, collaborative relationships.

Responsible for acquiring new Finnish Google AdWords customers creating my own client portfolio working towards my sales targets. Built and optimized my clients’ online advertising campaigns, and ensured that customer expectations were met.

As Creative Director, I oversaw the visual identity of 30 magazines and websites, ensuring quality and brand consistency for a wide range of audiences. I created new design concepts, collaborating with clients to bring their visions to life and foster lasting partnerships. Leading a team of 5 graphic designers and a photographer, I provided not just management but mentorship. I fostered a collaborative environment where creativity flourished, pushing boundaries and innovating together to deliver design solutions that made a difference. As a member of the management team I also took part of developing and marketing our business. Clients included e.g.: Fiskars, Ministry for Foreign Affairs of Finland, Finnish National Institute for Health and Welfare, VTT Technical Research Centre of FinlandKey contributions:- Led the visual design of 30+ publications, ensuring brand consistency and audience engagement- Collaborated with clients to develop innovative design concepts for new magazines and websites- Built strong client relationships, prioritizing long-term partnerships and trust- Mentored and empowered a design team, fostering a collaborative and creative environmentPride point:My efforts played a significant role in the company's success, contributing to its acquisition by the leading media house in Finland. More importantly, it was the positive impact on our diverse readers and clients, and the collaborative spirit within my team, that truly define my experience.

As Art Director, I crafted the visual identity and production of over 10 diverse magazines from initial concept development to final execution. My focus was to create visually compelling and engaging experiences for readers translating complex information into digestible and impactful stories. Fostering a strong and supportive team environment is also a key to my approach – I mentored and guided a team of graphic designers, giving space to their expertise. I organised and led photo shoots, chose and hired photographers and illustrators, and coordinated with production houses. Clients included e.g.: Deloitte, The Association of Finnish Lawyers, The Association of Social Science Professionals, Finland Convention Bureau

I was responsible for the design and production of customer magazines and other marketing materials such as brochures, leaflets, and invitations. Understanding the needs of my clients I translated them to visuals that delivered the aimed message. I acted also as an in-house photographer for magazines and advertising campaigns. Clients included e.g.: SEB Gyllenberg, Icopal, Novo Nordisk