Riikka Karppinen Email & Phone Number

Helsinki, Uusimaa, FI

Kuopio, FI

Studying leadership, business development and marketing management in an open university.

Helsinki, Southern Finland, FI

I was responsible for the strategic sales planning, account management, brand development and marketing. My objective was to increase the sales of Fairtrade products and to establish the sustainable sourcing practices within the Finnish food and textile industry & retail sector. Achieved:- The sales value of Fairtrade products (e.g. bananas, coffee.

Helsinki, Southern Finland, FI

In addition to marketing, brand development and co-operation with civil society representatives, my role was to manage all the sales operations of the organization. The objective was to increase the sales of Fairtrade products and deepen the relationships with client companies (within food and textile industry, HoReCa, retailing and wholesale sector)..

Helsinki, Southern Finland, FI

I was responsible for communications, media relations, marketing and brand development. In addition, activities related to co-operation and campaigning together with civil society members and non-governmental organizations were under my responsibility.The objective was to increase the awareness of consumers on sustainable consumption and build up the.

During my leave I developed managerial, communicational and parental skills thanks to my three children.

Helsinki, Southern Finland, FI

I was responsible for marketing, brand development and activities related to co-operation and campaigning together with civil society members and non-governmental organizations. My objective was to increase the awareness of consumers on sustainable consumption and build up the demand for Fairtrade products. The activities include planning and implementing.

Helsinki, Uusimaa, FI

I managed fundraising, marketing and customer service operations of the organization. My objective was to increase funding income from consumers, corporations and parishes. As fundraising combines marketing and sales, ROI of fundraising operations was followed carefully. - In year 2008 the donations from consumers and corporations was 5,2 million euros and.

Helsinki, Uusimaa, FI

Being responsible of the marketing activities I developed and implemented marketing communications campagins, fundraising concepts and strategy for corporate fundraising.- I developed and launched a new and innovative fundraising concept, Toisenlainen Lahja (R) that is still an integral part of the fundraising methods of the organization.- I increased the.

Espoo, Southern Finland, FI

Within global brand management team, my role was to manage various Nokia brand marketing activities across business units and cross-area level to ensure the brand building programs are supporting the Nokia brand strategy and brand positioning. Brand marketing encompassed brand advertising and campaigns, events and sponsorships, brand training, and.

Espoo, Southern Finland, FI

I was responsible for the management and development of Nokia brand architecture. The tasks covered the management of Nokia´s portfolio and hierarchy of brands, sub-brands, logos and descriptors for products, solutions and applications. I coordinated the product naming and co-branding processes.On parental leave March 2003 - March 2004.

Espoo, Southern Finland, FI

As an IPR professional, I managed the development of the patent portfolio and patenting process within a business unit. The objective of my team was to protect valuable technological inventions with patents to improve the competitiveness. The tasks included: - developing IP strategy for the unit - increasing the awareness of the importance of patenting the.

Espoo, Southern Finland, FI

To protect valuable technological innovations my role was to implement patenting process. The tasks included evaluation of inventions' novelty, valuability and patentability, management of patent application process together with patent agency representative and the follow-up of patenting process to get innovations patented globally. The successful.

Master Of Science, Process Engineering

Business Studies