Riikka Karppinen Email & Phone Number

Helsinki, Uusimaa, Fi

Kuopio, Fi

Studying leadership, business development and marketing management in an open university.

Helsinki, Southern Finland, Fi

I was responsible for the strategic sales planning, account management, brand development and marketing. My objective was to increase the sales of Fairtrade products and to establish the sustainable sourcing practices within the Finnish food and textile industry & retail sector. Achieved:- The sales value of Fairtrade products (e.g. bananas, coffee, flowers, wine, cocoa and cotton) increased by 48 percent during the years 2014-2017. The operations I conducted include:- development of Fairtrade brand- increasing consumers' commitment to sustainable consumption- long term relationship building with client companies (food and textile industry, HoReCa, retailing and wholesale sector)- increasing the awareness of the companies on sustainable sourcing, international human rights and risks involved in global sourcing. Skills required and learned:- strategic sales planning- long term customer relationship building and account management- setting and follow-up of sales targets- food and textile industry- retailing, wholesale and HoReCa sector- corporate social responsibility- supply chain management- sustainable sourcing- risks related to global sourcing- supply chains e.g. for bananas, coffee, cocoa, wine, cotton, tea, flowers- leadership- marketing- communciations and media relations- brand development- win-win-win co-operation building- logic of civil society- international human rightsI was on study leave during September 2017 - June 2019.

Helsinki, Southern Finland, Fi

In addition to marketing, brand development and co-operation with civil society representatives, my role was to manage all the sales operations of the organization. The objective was to increase the sales of Fairtrade products and deepen the relationships with client companies (within food and textile industry, HoReCa, retailing and wholesale sector). Further to leading marketing, civil society and sales teams, I had a key account manager role as well. I learned concretely about long term account management, supply chain management challenges the companies encounter and risks the global sourcing and complex supply chains may entail.The marketing communications activities included e.g. planning and implementing integrated marketing campaigns both with retailers, HoReCa and food & textile industry and network of committed representatives of civil society (non-governmental organizations, advocacy groups, cities, schools, parishes).Skills required and learned:- strategic sales planning- long term customer relationship building and account management- setting and follow-up of sales targets- food and textile industry- retailing, wholesale and HoReCa sector- corporate social responsibility- supply chain management- sustainable sourcing- risks related to global sourcing- supply chains e.g. for bananas, coffee, cocoa, wine, cotton, tea, flowers- leadership- marketing- communciations and media relations- brand development- win-win-win co-operation building- logic of civil society- international human rights

Helsinki, Southern Finland, Fi

I was responsible for communications, media relations, marketing and brand development. In addition, activities related to co-operation and campaigning together with civil society members and non-governmental organizations were under my responsibility.The objective was to increase the awareness of consumers on sustainable consumption and build up the demand for Fairtrade products. These activities required the involvement of companies and several committed representatives of civil society (non-governmental organizations, advocacy groups, cities, schools, parishes).

During my leave I developed managerial, communicational and parental skills thanks to my three children.

Helsinki, Southern Finland, Fi

I was responsible for marketing, brand development and activities related to co-operation and campaigning together with civil society members and non-governmental organizations. My objective was to increase the awareness of consumers on sustainable consumption and build up the demand for Fairtrade products. The activities include planning and implementing integrated marketing campaigns both with retailers, HoReCa and food & textile industry and network of committed representatives of civil society (non-governmental organizations, advocacy groups, cities, schools, parishes).

Helsinki, Uusimaa,, Fi

I managed fundraising, marketing and customer service operations of the organization. My objective was to increase funding income from consumers, corporations and parishes. As fundraising combines marketing and sales, ROI of fundraising operations was followed carefully. - In year 2008 the donations from consumers and corporations was 5,2 million euros and from parishes 7,8 million euros.- In year 2009 Toisenlainen Lahja (R) fundraising concept raised funds 1,4 million euros. Skills required and learned:- leadership- communications - strategic marketing and fundraising planning and target setting- marketing, fundraising operations- sales mindset- ROI analysis- long term CRM (customer relationship management) and CRM system- customer service- sponsorship, marketing cooperation with companies- development co-operation principles- challenges within the communities in the developing countries

Helsinki, Uusimaa,, Fi

Being responsible of the marketing activities I developed and implemented marketing communications campagins, fundraising concepts and strategy for corporate fundraising.- I developed and launched a new and innovative fundraising concept, Toisenlainen Lahja (R) that is still an integral part of the fundraising methods of the organization.- I increased the awareness on the importance of fundraising and enforced the implementation of marketing approach within the organization. Skills required and learned:- marketing, marketing communications, marketing research, consumer understanding- concepting, productization- fundraising- sponsorship, marketing cooperation with companies- development co-operation principles- challenges within the communities in the developing countriesOn parental leave January 2006 - July 2007.

Espoo, Southern Finland, Fi

Within global brand management team, my role was to manage various Nokia brand marketing activities across business units and cross-area level to ensure the brand building programs are supporting the Nokia brand strategy and brand positioning. Brand marketing encompassed brand advertising and campaigns, events and sponsorships, brand training, and co-marketing.

Espoo, Southern Finland, Fi

I was responsible for the management and development of Nokia brand architecture. The tasks covered the management of Nokia´s portfolio and hierarchy of brands, sub-brands, logos and descriptors for products, solutions and applications. I coordinated the product naming and co-branding processes.On parental leave March 2003 - March 2004.

Espoo, Southern Finland, Fi

As an IPR professional, I managed the development of the patent portfolio and patenting process within a business unit. The objective of my team was to protect valuable technological inventions with patents to improve the competitiveness. The tasks included: - developing IP strategy for the unit - increasing the awareness of the importance of patenting the inventions- aquiring new innovative concepts to be patented- management of patent application process

Espoo, Southern Finland, Fi

To protect valuable technological innovations my role was to implement patenting process. The tasks included evaluation of inventions' novelty, valuability and patentability, management of patent application process together with patent agency representative and the follow-up of patenting process to get innovations patented globally. The successful performance required a deep knowledge and understanding of telecommunications.

Master Of Science, Process Engineering

Business Studies