Riju Rajan Rama

Riju Rajan Rama Email and Phone Number

AVP : Future Consumption & Institutions @ Hindustan Coca-Cola Beverages Pvt Ltd @ Hindustan Coca-Cola Beverages
india
Riju Rajan Rama's Location
Bangalore Urban, Karnataka, India, India
Riju Rajan Rama's Contact Details

Riju Rajan Rama work email

Riju Rajan Rama personal email

n/a
About Riju Rajan Rama

A hardcore FMCG guy who loves to explore, adapt and add new - geography, language, culture, business styles to my professional & personal life - to be able to deliver my best in all walks of life.

Riju Rajan Rama's Current Company Details
Hindustan Coca-Cola Beverages

Hindustan Coca-Cola Beverages

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AVP : Future Consumption & Institutions @ Hindustan Coca-Cola Beverages Pvt Ltd
india
Employees:
3786
Riju Rajan Rama Work Experience Details
  • Hindustan Coca-Cola Beverages
    Avp: Future Consumption & Institution
    Hindustan Coca-Cola Beverages Oct 2023 - Present
    Bangalore Urban, Karnataka, India
  • Hindustan Coca-Cola Beverages Pvt Ltd
    General Sales Manager
    Hindustan Coca-Cola Beverages Pvt Ltd Apr 2021 - Nov 2023
    Bengaluru, Karnataka, India
    Moved to Bangalore City heading sales as GSM, Much bigger business and bigger responsibility...
  • Hindustan Coca-Cola Beverages Pvt Ltd
    General Sales Manager
    Hindustan Coca-Cola Beverages Pvt Ltd Jan 2017 - Mar 2021
    Ernakulam, Kerala, India
    Heading Kerala Operations for Hindustan Coca-Cola Beverages Pvt. Ltd., A true Nostalgic feeling, something like coming back home, One of the Challenging market for Coca-Cola in India but same time filled with all positive energy. Very much confident of bringing positive change here also as always in my previous stints...
  • Glg (Gerson Lehrman Group)
    Council Member Consultant
    Glg (Gerson Lehrman Group) Apr 2016 - Jan 2017
    Trivandrum India
  • Orange Group Nigeria
    National Sales Management Manager
    Orange Group Nigeria May 2015 - Mar 2016
    Nigeria
    To streamline the Route to Sales and distribution channel of the group for all verticals-Personal Care, Beverages,Pharma & Lighting.
  • Cargill
    Zonal Sales Manager / Regional Customer Marketing Manager
    Cargill Apr 2011 - Apr 2015
    East / West India
    I was fortunate enough to experience multiple profiles in Cargill in my tenure of 4Yrs which came as new challenges and thoroughly enjoyed in accepting those challenges and deliver the results. Handled part of East region as Zonal Sales Manager for Consumer Vertical, Moved to HoReCa channel for entire East region and some National Chain of Hotels to deliver the incremental business in Sunflower & Vanaspathi Category,Moved to West Region to Handle Regional (West & South ) Customer… Show more I was fortunate enough to experience multiple profiles in Cargill in my tenure of 4Yrs which came as new challenges and thoroughly enjoyed in accepting those challenges and deliver the results. Handled part of East region as Zonal Sales Manager for Consumer Vertical, Moved to HoReCa channel for entire East region and some National Chain of Hotels to deliver the incremental business in Sunflower & Vanaspathi Category,Moved to West Region to Handle Regional (West & South ) Customer Marketing Stint based in Pune- It was a true learning and skill development- more of analysis, lateral thinking, working very closely with Sales & Brand Marketing function to bridge the gap between expectation and execution in the field, working with Neilson data and planning action based on facts & figures.Moved back to Hardcore Sales as Zonal Sales Manager for Part of West- responsible for 35% of business for the company- handling Pune - the highest share market for company, launched wheat flour under the brand name of 'Nature Fresh' and reached 1800 outlets in Pune in just 90days delivering 110MT volume. Overall a very productive journey full of learning here in Cargill and fortunate to know & work with some very very talented leaders, working with whom you automatically learn many skills. Show less
  • Hindustan Coca-Cola Beverages Pvt Ltd.
    Senior Area Sales Manager
    Hindustan Coca-Cola Beverages Pvt Ltd. Aug 2009 - Mar 2011
    Coimbatore Area, India
    In 2009 moved to Tamilnadu responsible for Coimbatore & Nilgiri Districts handling depot operation in Coimbatore town, handled 8 executives and 62 route agents, Took the market share of Coimbatore from 51 points to 62.5 points and the RED Score from 55points to 68points by march 2011,Giving all possible support to the team and working closely with cross function such as supply chain team and make sure that no operational gaps gets created resulting the late movement of the depot… Show more In 2009 moved to Tamilnadu responsible for Coimbatore & Nilgiri Districts handling depot operation in Coimbatore town, handled 8 executives and 62 route agents, Took the market share of Coimbatore from 51 points to 62.5 points and the RED Score from 55points to 68points by march 2011,Giving all possible support to the team and working closely with cross function such as supply chain team and make sure that no operational gaps gets created resulting the late movement of the depot vehicles.Was active in the change management of depot operation from ready stock to presell model and the transition was very smooth and successful barring initial one week teething issue of Route agents understanding the usage of handhelds. Overall a great experience and Learning. Show less
  • Anheuser-Busch Inbev
    Area Sales Manager
    Anheuser-Busch Inbev Nov 2008 - Jul 2009
    Bangalore-India
    Joined one of the world's leading Beer Company to handle the sales volume of 6 Beverage depots in Bangalore out of the total 12 Beverage depots.It was a totally different experience and a total different world all together, In a span of 9 months it was clear that the ball game is totally different,I was not prepared then to handle that game, So moved back to Coke working with which I cherished the most.
  • Hindustan Coca - Cola Beverages Pvt Ltd.
    Area Sales Manager
    Hindustan Coca - Cola Beverages Pvt Ltd. Nov 2006 - Oct 2008
    Bangalore- South Karnataka-India
    In 2006 moved to Bangalore handling D-1 territory of South Karnataka, All the towns surrounding Bangalore city, handled a team of 4 Sr Sales Executives and 8 Market Developers, Working closely with team and making sure on 100% execution of RED standards resulted in CAGR of 19% and maintained RED score of above 68 points. The most proud moment was before I left this territory 3 out of 4 executives of mine were moved to next level as Area Managers and 5 out of 8 MDs got… Show more In 2006 moved to Bangalore handling D-1 territory of South Karnataka, All the towns surrounding Bangalore city, handled a team of 4 Sr Sales Executives and 8 Market Developers, Working closely with team and making sure on 100% execution of RED standards resulted in CAGR of 19% and maintained RED score of above 68 points. The most proud moment was before I left this territory 3 out of 4 executives of mine were moved to next level as Area Managers and 5 out of 8 MDs got promoted as Market Developer Executives. Show less
  • Hindustan Coca-Cola Beverages Pvt Ltd.
    Area Sales Manager
    Hindustan Coca-Cola Beverages Pvt Ltd. Jan 2005 - Nov 2006
    North Karnataka, India
    Got elevated as Area sales Manager in August 2004,Undergone a four months Management Development Program at "XLRI- Jamshedpur" then in January'2005 moved to Bellary- North Karnataka handling a team of 40-distributors, 3 super stockiest, 5 executives, 12 Market Developers and 70 off-role team members. Identified growth opportunities in all the rural geographies, took corrective decision on deploying new distributors and deployed team, equipment and trade spends to establish strong… Show more Got elevated as Area sales Manager in August 2004,Undergone a four months Management Development Program at "XLRI- Jamshedpur" then in January'2005 moved to Bellary- North Karnataka handling a team of 40-distributors, 3 super stockiest, 5 executives, 12 Market Developers and 70 off-role team members. Identified growth opportunities in all the rural geographies, took corrective decision on deploying new distributors and deployed team, equipment and trade spends to establish strong businesses in these territories. Show less
  • Hindustan Coca-Cola Beverages Pvt Ltd.
    Senior Sales Executive
    Hindustan Coca-Cola Beverages Pvt Ltd. Mar 2002 - Jul 2004
    Balasore-Orissa-India
    One of the company I cherished to be associated with for a duration close to decade, Joined HCCBPL as sales executive for Orissa in march 2002, Handled 12 distributors in 4 districts and 1 super stockist.Witnessed the power of Product availability at the right place and at the right time,loved working with brands like ThumsUp- Sprite in Orissa without which no soft drink shop can exist,
  • Hindustan Lever Limited
    Territory Sales Incharge
    Hindustan Lever Limited Jun 2000 - Mar 2002
    Started my professional life with HUL as Territory Sales Incharge-Main Lines & Mass Marketing Division, Handled 18 Distributors in & arround Indore-Madhya Pradesh-India.Launched Blue wheel in my territory, Handled 4-5 local carnivals, Managed to conduct Cross Division & Cross Company combo offers for trade creating exitment in trade resulting Achievement of Foccused Brand & Pack Targets on a monthly basis.

Riju Rajan Rama Skills

Fmcg Key Account Management Sales Management Trade Marketing Sales Operations Distributed Team Management Sales Management Business Development Competitive Analysis Distributors Key Account Development Leadership Marketing Management Team Management Negotiation New Business Development Business Strategy Channel Partners Market Research Brand Management Marketing Strategy Business Planning Product Development Marketing Strategy Market Planning Account Management Fast Moving Consumer Goods Forecasting Customer Relationship Management Cross Functional Team Building Situational Leadership Data Analysis Sales Presentations

Riju Rajan Rama Education Details

Frequently Asked Questions about Riju Rajan Rama

What company does Riju Rajan Rama work for?

Riju Rajan Rama works for Hindustan Coca-Cola Beverages

What is Riju Rajan Rama's role at the current company?

Riju Rajan Rama's current role is AVP : Future Consumption & Institutions @ Hindustan Coca-Cola Beverages Pvt Ltd.

What is Riju Rajan Rama's email address?

Riju Rajan Rama's email address is ri****@****ill.com

What schools did Riju Rajan Rama attend?

Riju Rajan Rama attended Deakin University, Institute Of Management Technology, Ghaziabad, Nagpur University & Punjab Technical University, Barkatullah Vishwavidyalaya.

What are some of Riju Rajan Rama's interests?

Riju Rajan Rama has interest in Listerning To Music, Children, Making And Maintaing Friendship, Travelling, Environment, Learning Different Languages, Disaster And Humanitarian Relief.

What skills is Riju Rajan Rama known for?

Riju Rajan Rama has skills like Fmcg, Key Account Management, Sales Management, Trade Marketing, Sales Operations, Distributed Team Management, Sales, Management, Business Development, Competitive Analysis, Distributors, Key Account Development.

Who are Riju Rajan Rama's colleagues?

Riju Rajan Rama's colleagues are Mahesh Malekoppa, T L Mounika, Rohit Patel, Srinivasa Sharma Kodandaramaiah, Vasant Biragoni, Christelle Gage, Brajnandan Tripathi.

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