We're all about experienced entrepreneurial marketing support . . . Starting a new business or organization? Launching a new product? Entering a new market? We've spent years on the trail -- based on solid planning (the reason for our name), guiding strategic naming, identity, and branding in several key business categories.We've done it, taught it, lived it, and loved it. Whether you work with us or not, engage with the six major components of entrepreneurial success, no matter where you are on the trail. Find us at the trailhead . . . Basecamp for Entrepreneurial Marketing . . . at www.dayone.com.Our specialties are Marketing Planning, Strategy Definition, Concept Development, Design, Web Design, Primary Research, Trade Show Participation, and Testimonial-based Marketing Support.