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Rik Basi is an entrepreneurial marketing leader and coach with 20-years of experience of driving growth in life sciences and diagnostics. He thrives on leading marketing strategies, campaigns, and disruptive innovations for $1B businesses within Fortune 100 companies. Passionate about fitness, travel, and growth, Rik excels in building and coaching high-performing marketing teams for transformative results. With a Master of Science in Biotechnology Enterprise Rik has a passion for the power of science and technology to improve human health.Winner of multiple marketing excellence awards and pursuing ICF leadership coaching certification.Core Competencies: Strategic Leadership, Marketing Innovation, Product & Service Marketing, Talent Recruiting / Management, Global Marketing Campaigns, Go-To-Market Strategy, P&L Accountability, Budget Management, Digital Marketing & Analytics
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Founder And CeoBasi Ventures LlcSan Diego, Ca, Us -
Director, Head Of MarketingThermo Fisher Scientific 2018 - 2024Waltham, Ma, UsLead, coach, and develop a team of 15 global, regional and digital marketing professionals to drive service and support solutions aligned to business strategy. Extend a competitive advantage for partners through innovation, collaboration, and bold campaigns to enhance the customer experience and revenue growth.Head of Marketing for multiple functions:Global Market DevelopmentRegional Market DevelopmentDigital Marketing OperationsMarketing Communications -
Sr. Manager, Market DevelopmentThermo Fisher Scientific 2015 - 2018Waltham, Ma, UsLed global marketing and cross-functional teams to innovate and execute protein expression GTM strategies in high-growth markets and adjacencies. Focused on comprehensive commercialization plans for biologics, vaccine, and structural biology applications to democratize high-performance protein expression systems.Go-To-Market Launch:Expi293 Expression SystemExpiCHO Expression SystemExpiSf Baculovirus Expression System
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Global Market Development ManagerThermo Fisher Scientific 2012 - 2015Waltham, Ma, UsLed dramatic turnaround in global transfection business. Designed award-winning GTM strategies and marketing campaigns to drive adoption of transfection solutions for biologically relevant cell models to win share and brand equity.Go-To-Market Launch:Lipofectamine 3000Lipofectamine MessengerMax
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Regional Market Development ManagerThermo Fisher Scientific 2010 - 2012Waltham, Ma, UsConsistently beat revenue plan for Gibco cell culture business in the Americas region, responsible for sales force engagement, channel management and tactical execution. Focused on innovating brand, digital and commercial channels to accelerate growth.
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Associate Market Development ManagerThermo Fisher Scientific 2008 - 2010Waltham, Ma, UsSupported Gibco cell culture research business in North America market. Focused on local sales training, marketing programs, and channels to accelerate growth.
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Field Application SpecialistQiagen 2007 - 2008Venlo, Limburg, NlDeveloped excellent customer relationships and consistently exceeded support expectations. Responsible for HPV test application support for molecular diagnostic (MDx) labs in southwest and central USA including field-based training, troubleshooting and sales support to enable customer success, loyalty and revenue growth. -
Technical Service ManagerQiagen 2004 - 2007Venlo, Limburg, NlAchieved excellent ratings on all customer training and service surveys, responsible for in-house phone support and customer training on the digene HPV diagnostic test.
Rik Basi Skills
Rik Basi Education Details
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Brown UniversityExecutive Coaching -
The Johns Hopkins UniversityBiotechnology Enterprise
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Uc Santa BarbaraBiological Sciences
Frequently Asked Questions about Rik Basi
What company does Rik Basi work for?
Rik Basi works for Basi Ventures Llc
What is Rik Basi's role at the current company?
Rik Basi's current role is Founder and CEO.
What is Rik Basi's email address?
Rik Basi's email address is em****@****ail.com
What is Rik Basi's direct phone number?
Rik Basi's direct phone number is +176047*****
What schools did Rik Basi attend?
Rik Basi attended Brown University, The Johns Hopkins University, Uc Santa Barbara.
What are some of Rik Basi's interests?
Rik Basi has interest in International Business, Investing, Technology, Yoga, Real Estate, Art, Renewable Energy.
What skills is Rik Basi known for?
Rik Basi has skills like Product Marketing, Biotechnology, Strategy, Lifesciences, Molecular Biology, Life Sciences, Genomics, Commercialization, Leadership, Market Development, Product Launch, Marketing Strategy.
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