• Lead marketing for The Institutes’ top product offerings, including developing marketing strategies that cultivate leads via landing page development, email marketing, paid social media and ppc advertising• Craft surveys with data scientists to gain insight into key customer needs by updating Persona research, market key product benefits to relevant audiences, measure and evaluate campaign results• Support marketing campaign and business intelligence development by leveraging artificial intelligence (AI) and unifying first-party data across multiple databases in one customer data platform • Manage advertising agency with focus on acquiring relevant leads and bringing down cost per customer acquisition on paid social media and search campaigns• Led interdepartmental commercialization teams to the two most successful product launches in the organization’s one-hundred-and-ten-year history

•Guided a campaign that earned a client $33.30 for every $1 spent; incorporated PPC ads and email•Grew client’s email list from 0 to 11,811 engaged contacts between Feb 2018 and Aug 2019•Created and managed Google Ads, Facebook, and Taboola campaigns for a client that grew their audience by 5,533 customers at $0.86 cost per email address•Managed client expectations for nine clients simultaneously while working remotely for a company with two employees

•Helped clients identify, track and achieve business objectives on time and under budget•Implemented lead generation funnels that incorporated landing pages, PPC advertising, email marketing, SEO, and organic social media campaigns•Managed Facebook PPC advertising campaigns•Solved lead and ecommerce tracking issues in Google Analytics, Facebook and Google Ads

• Created and refined a customer acquisition strategy that integrated PPC advertising, SEO, social media, and email and affiliate marketing• Co-led a virtual event that had over 3,000 registrants and 1,500 attendees in its first year• Recruited and coordinated with 13 local marketing experts and 7 media partners during a 2 month launch of a virtual event• Managed organic social media for Local Marketing Institute on Facebook, Twitter and LinkedIn• Executed e-mail campaigns that fostered customer loyalty and generated revenue• Managed Facebook advertising campaigns that targeted key demographics of potential customers

• Enabled the SVP and Director of Promotions to improve their insight into ROI on websites, magazines, and other digital publications • Solved desktop, networking, and other problems for employees on the phone and by email• Collaborated with UBM IT Merger Team to consolidate two IT departments over a seven month merger period as the sole member of in-house troubleshooting staff

• Curated content for social media platforms; new event in New York City trended on Tumblr and Twitter when the Mets were in the playoffs• Redesigned the ticket purchasing customer experience by reducing the number of clicks needed to buy a ticket, providing persuasive information efficiently, and featuring the call to action buttons more prominently• Created an electronic payments system that integrated third party vendors so customers could purchase products with credit cards

• Directed a team of fifteen student employees, including training on technical and policy• Provided technical solutions to Hamilton students, faculty and staff over the phone, e-mail, and in person; escalated calls to the Desktop, Networking, AudioVisual, Programming, and Web Programming teams when needed

• Worked with Product Managers to develop and implement eProducts effectively• Analyzed both why customers view the company’s websites and how to improve user experience• Attracted new customers by generating keywords to boost search engine rankings