Rikers, better known as the "Guerrilla Marketing Mastermind," is SVP or Rucker Brands and the former SVP of Stall and Dean EST 1898 clothing. He was also VP of Lifestyle Marketing of Monster Products, Safety Officer and telecommunications engineer at Verizon. At Monster Products, Rikers was responsible for brand development, signing celebrities to endorsement deals and design. Rikers oversaw projects of mainstream celebrities such as futbol sensation Cristiano Ronaldo, football player Antonio Brown and Marshawn Lynch, Yandel and many others.At EFF, which controlled the licenses for the Stall and Dean, Blue Route, Draper and Maynard, Ivy League schools as well as Oxford University; Rikers directed the marketing for all brands and grew the company to over $280M. He has outfitted the likes of Jay-Z, 50 Cent, T.I., Sean Combs, Eminem, Jezzy, Rick Ross, Dave Chapelle, Kanye West, Chris Brown, Shaq, Lebron James to name a few. An astute writer, Rikers was key component behind creation of 4Korners which was the first monthly hip hop news paper. He provided debut cover stories to Kanye West, Joe Buddens, Kareem Biggs Burke. Shortly after he was appointed Music Editor of Beyond Race. BRM was the first publication to name name Drake, Mac Miller and JCOLE as artist to take off. BRM also provided JCole and Miller with their first magazine cover stories. Currently Rikers is an SSHO with Azul Safety & ACE, provides Site Safety coverage on International and Federal projects. Current clients range from the USACE, NASA, DoD, DoE to the VA hospital. Oversees many projects such as civil construction, Fire Sprinkler installation and repair, building maintenance projects, etc. Rikers has over 29 yrs of experience in supervision, construction, Osha safety with a combined projects exceeding $20B including 432 Park Ave, 721/725 Trump Towers, Plaza Hotel, 9 west 57th, Jefferson Parish Levee system, Hurricane Katrina and Sandy clean up, Apple flagship store 767 5th ave, Plaza Hotel renovation, Levee rehab, VA Hospitals, Army, Air force, and Naval bases.
Listed skills include Brand Development, Marketing, Social Media Marketing, Entertainment, and 46 others.