• Translate market knowledge, product strategy, and business cases into a successful product plan.• Assess stakeholder input, digital trends, competitive landscape, customer feedback, and data analytics to identify product enhancement or new product opportunities• Drives business and financial results through the selection, design, development, and promotion of new and existing digital experiences.• Partners with key stakeholders including sales, marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals.

• Responsible for managing the product life-cycle from concept to the end of life• Dedicated to bringing market requirements into the development process and to ensure delivery of customer focused design• Defining and executing products’ validation process• Market research: Customer feedback collection & Competition analysis • Creating sales pretensions & post- sale support

• Providing creative brand representation• Designed sales and marketing collateral and user documentation for print• Worked closely with online development team to research and design new customer-driven content• Joint responsibility with the Engineering Department in documentation of product trees and various product configurations

• Developed and led the project for the company's first new E-commerce site• Developed and executed, multi-channel marketing strategies to increase awareness and in-store traffic• Manage, and execute marketing plans and projects including video production, lifestyle photography and catalogs creating• Management of ongoing marketing campaigns