Riki Scott Email & Phone Number

Edmonton, Ab, Ca

Canada

Kinaxis is a global leader in modern supply chain management. We serve supply chains and the people who manage them in service of humanity. Our software is trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. We combine our patented concurrency technique with a human-centered approach to AI to empower businesses of all sizes to orchestrate their end-to-end supply chain network, from multi-year strategic planning through down-to-the-second execution and last-mile delivery.I am responsible for planning, organizing, executing and measuring efficient and effective campaigns and account-specific marketing programs. In this position, I play a pivotal role in developing plans that generate new prospects and advance existing opportunities to drive pipeline creation and acceleration for the sales team within their specific segments/target accounts and contacts.

Canada

ScalePad is a fast-growing and award-winning SaaS application that has been adopted by over 8,000 IT businesses in 76 countries around the globe.- Designs integrated marketing campaigns across various channels to target specific market segments and audiences for our Lifecycle Manager and Lifecycle Insights products to drive pipeline and revenue growth.- Collaborates with product marketing to identify product positioning and audience requirements, providing insights for campaign development.- Acts as project manager for campaigns, ensuring successful development, execution, and monitoring throughout their lifecycle. Including creation and management of campaign briefs, project plans, communication materials and post-campaign evaluations for continuous process improvement.- Engages with Sales and Success teams to optimize campaign effectiveness and ensure enablement.- Provides regular reports on campaign performance, identifying successes, opportunities, and areas for improvement, while advocating for testing and optimization to promote data-driven decision-making.

Vancouver, British Columbia, Canada

- Researched, proposed, and implemented content syndication programs for multiple products.- Project managed internal and external digital events and webinar programs.- Owned ideation and implementation of campaigns for employer brand initiatives while ensuring campaigns are delivered on time, on budget, and within project scope.- Analyzed program and campaign performance, and made recommendations for further improvement.- Assisted with other communications projects like news announcements, media monitoring, and internal communications.

Canada

Symend is a leading SaaS company that turns difficult conversations and everyday moments into positive experiences across the entire customer journey. Symend’s Behavioral Engagement Technology delivers digital experiences that are hyper-personalized based on the science behind consumer behavior. Our solution achieves better results and builds stronger relationships with nearly half the outreaches. By adapting as customers change, Symend helps top enterprises create and keep customers for life.- Strategized and executed marketing campaigns targeting enterprise level accounts to cover awareness, acquisition and retention.- Supported our sales team attending external events with sales enablement materials along with pre-event and post-event campaigns to drive meetings and awareness.- Supported the transition from traditional demand generation campaigns to account based marketing campaigns.- Built and deployed all email marketing campaigns and automations through Pardot.- Leveraged Demand Base to create prospect segments and conduct campaign orchestration to deliver messaging to prospects based on their funnel stage. - Implemented a lead nurturing email strategy across all stages of the funnel. In the first month 10% of prospects became an MQL.

Edmonton, Alberta, Canada

AMA is a multi-service organization representing over 975,000 Albertans. While most often known for our roadside assistance program, we also offer travel, registries and insurance services, Alberta’s largest driver education school, a member rewards program and member events in our communities. Part of the CAA and AAA family, we’re focused on our member’s needs and guided by their values to provide products, services and advocacy to help them live confidently.- Developed the annual marketing strategy for AMA Driver Education and AMA Fleet Services while seeking new techniques and mediums to increase visibility and traffic.- Deliver personal-based messaging and collateral geared at engaging and supporting driver education customers in all stages of their lifecycle.- Report campaign results, including segment specific metrics, and make actionable recommendations for improvement.- Define AMA Driver Education KPIs and implement enterprise-level measurement, analytics and reporting measures to gauge success.

Edmonton, Alberta, Canada

- Strategized digital and traditional marketing campaigns to acquire, upgrade and retain Association members.- Coordinated with printers, publishers, designers, suppliers and other vendors on production and delivery of marketing materials.- Strategized email marketing campaigns with audience targeted copywriting, A/B testing and reporting.- Formed creative marketing objectives, campaigns and concepts that aligned with the Associations annual business strategy.- Collaborated with all members of the marketing department to deliver effective online marketing solutions.

Edmonton, Alberta, Canada

- Managed the email marketing calendar for AMA’s 8 lines of business.- Using Maropost, I built and executed all email campaigns through HTML templates.- Collaborated with the team to create insightful A/B tests, and provided best practice recommendations on design, subject lines and send times. - Observed customer replies and subscription inquiries, ensuring all messages were responded to in the best way possible.- Weekly email metrics reporting. Making note of anything that did well or providing recommendations on campaigns that didn’t meet our KPI’s.

Burnaby, Bc

- Developed a digital go-to-market strategy to launch the business in March 2018.- Strategized paid social advertising opportunities through Facebook and Instagram while conducting A/B tests with each campaign. - Deployed A/B test email campaigns on a weekly basis to further understand our audience and create email behaviour based customer segments. Open rates exceeded industry average with the average open rate being 20%. - Collaborated with the owner to execute a public relations strategy. Created and distributed media kits to press outlets across Canada.

Vancouver, British Columbia, Canada

Worked as a marketing consultant in areas of social media marketing, copy writing, content marketing, go to market strategy, public relations, email marketing, web development and branding.

Vancouver, Canada Area

Maximizer is a leading provider of customer relationship management (CRM) solutions. Their top-rated tools for sales, marketing and customer service give businesses everything they need to grow all included for one simple price. Since 1987, over 120,000 companies have trusted them to help improve their customer relationships and boost their corporate bottom line. Today, they are a global company with offices in five countries and certified solutions partners around the globe. They constantly innovate to ensure their customers can become more successful. Time and time again, customer’s say that their exceptional service sets them apart as a market leader in CRM. And that feedback keeps them focused on making planning, selling and customer success management even easier.- Owned the online community strategy for Maximizer Software in the NA, EMEA and ANZ regions. This included determining KPIs for each region, working with staff and partners to provide social media training to become our own ambassadors, optimizing our website content for social sharing, and analyzing social metrics and insights for continuous improvement. - Responsible for all in-person and digital events in NA and ANZ. Looked for unique opportunities to connect with our customers and leads that had them interested in attending while still providing an opportunity for a sales presentation. - Managed internal and external resources including contractors, channel partners, event staff and support.

Vancouver, Canada Area

- Collaborated with members of the Marketing Team to strategize and execute lead generation and customer loyalty campaigns.- Owned all email strategy and workflow automation. We leveraged Hubspot to deploy all of our campaigns while also performing A/B tests to optimize our conversion rates.- Assisted with in-person and digital event management strategy.- Ongoing reporting for all marketing campaigns and initiatives while providing recommendations for optimization.

Burnaby, Bc

Crelogix is Canada’s friendliest non-bank, technology enabled, consumer financial services company. Our roots and expertise trace back to 1974. We are the largest Canadian provider of point of sale installment credit financing based on over three billion dollars in transactions and over half a billion dollars of purchase volume and receivables.- Developed content for all internal and external communications.- Managed all company social media channels using Hootsuite.- Maintained a content marketing calendar focused on upcoming articles, anticipated press releases, co-branded partner campaigns, email campaigns, and social media content.- Deployed all email marketing campaigns through Pardot.

Vancouver, Canada Area

• Interned as a member of the social media team. We worked together to create a local presence on Twitter with engaging content that sparked conversation, allowing us to reach our goal of 10,000 followers in 3 months.• Worked alongside the contest and promotions team and collaborated with local businesses to create and organize contests.• Used Hootsuite to schedule posts on Twitter, Facebook and Wordpress promoting the magazine and current contests and promotions.

Bachelor’S Degree, Communication Studies

Digital Marketing