-Lead a group of marketing managers, coordinators and creative team members responsible for marketing strategy development, execution and acquisition for our residential utility products. Including Energy Efficiency, Demand Response and Electric Vehicles. -Responsible for full funnel marketing strategy from awareness to product acquisition for all residential energy management and savings products (thermostats, smart strips, generators, etc)-Develop and lead insights and research needs for the residential customer product strategy for 3MM customers in Michigan.-Executed two of the largest residential campaigns to date with huge success and learnings.

Lead marketing strategy development for our residential and C&I demand side management products, renewable energy, electric vehicles and our pricing programs.

Lead the planning, development, and monitoring of Residential Demand Response marketing and campaign planning to improve customer satisfaction, communications recall and satisfaction, and program goals such as awareness, margin, and energy savings.

• Support the consistent planning, development, and monitoring of Energy Efficiency Marketing Campaigns that improve customer satisfaction, communications recall and satisfaction, and program goals such as awareness, margin, and energy savings.

-Responsible for creating and maintaining an actionable & measurable social media content strategy-Lead strategy development across social and digital campaigns-Manage and engage on all corporate social media accounts-Analyze external trends to support internal communications plans

Working onsite at the Dow Chemical company. - Lead on digital reporting; social and Google analytics.- Coordinates strategy and long-term development plan for digital campaigns for Dow Chemical events, promotions, services and more.- Manages and monitors corporate social media accounts

- Help implement CRM system.- Lead on all trade shows and literature.- Lead website update project and implement social media- Maintain media contacts and forestry memberships- Support sales staff for all their marketing and communication needs

Using SharePoint Sherver 2007 to create and maintain departments TeamRoom. Also, various office duties including; copying, filing, and scheduling meetings.