I am specialized in corporate branding.Accelerating pace of changes, crazy competition, employees looking for meaning and changing consumer demands, reshape expectations to companies and redefine, what it means to be a successful company.Research shows that most company leaders agree that a strong sense of purpose can help companies overcome these new challenges. Before anything else, companies need to answer questions like “why do we exist?” and “why would it matter to the world if our company ceased to exist?”Corporate brands of the future need to take a stand and stand out to build a distinct competitive edge. They have to be built on a clear purpose, and they need a dynamic brand identity adaptable to all touchpoints to come alive in unique, meaningful, and future-proof brand experiences.
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Partner And Managing DirectorStudio_CCopenhagen, Dk
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Partner & Managing DirectorStudio_C Jan 2020 - PresentCopenhagen Area, Capital Region, Denmark
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Executive Brand Advisor / Corporate Branding With A PurposeRikke Nalepa Aug 2018 - Jan 2020Copenhagen Area, Capital Region, DenmarkIn collaboration with an experienced network of specialists, I do:- Process design and facilitation from start to finish- Qualitative research- Development of strategic recommendations- Management and board presentations- Articulation of purpose and development of the strategic platform - Internal and external activation
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Managing Director And PartnerKontrapunkt Apr 2018 - Jul 2018Copenhagen Area, Capital Region, DenmarkAs Managing Director, I lead a team of +50 creatives and consultants. I was responsible for the DK and Japan office, setting the direction for the agency's strategy and leading the business development. I played a central role in rebranding companies like Ørsted, Danish Crown, Mitshubishi Motors, and Velliv and advised multiple organizations on branding and design matters. Among others: DFDS, Novo Nordisk, Forsvarsministeriet, Egmont, and Hitachi.Together with the entire organization, I worked to position Kontrapunkt as an international brand design agency respected for its high-quality design that excites people and boosts business performance. -
Executive Director & PartnerKontrapunkt Jun 2016 - Apr 2018CopenhagenAs the leader of Kontrapunkt's Identity business, I lead +50 creatives, strategists, and project managers working with corporate branding. My goal as a leader was always to motivate everyone to create genuine and inspiring brands that talk to the heart and mind. Brands that are truly relevant and make the world a little bit better every day.
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Partner And Head Of Brand StrategyKontrapunkt Jul 2015 - Jun 2016Copenhagen Area, DenmarkAs head of Kontrapunkt's brand strategy team I developed brand strategies and brand concepts in close collaboration with Kontrapunkt's creative design team. My focus was on creating unique and relevant brand experiences across all touch points. I was special expertise in corporate brand strategy and brand architecture. Monitored trends and best practices, and shared new insights and knowledge with colleagues and clients through workshops, articles and events.
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Senior Brand Strategist And Head Of Digital Brand StrategyKontrapunkt Dec 2011 - Jul 2015Nikolaj Plads 2, 1067 Copenhagen KI bridge the Strategy team and Digital team in Kontrapunkt. I develop brand strategies, with a special expertise with in corporate brand strategy and brand architecture. I develop digital strategies closely linked to the brand strategy to secure that all digital channels deliver on the brand promise and brand values. I do research and analysis - both in the field and by the desk. I new biz across all of Kontrapunkt's product offerings and take on the Account Manager role on selected projects.
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Senior Brand StrategistKontrapunkt 2009 - 2011Copenhagen Area, DenmarkAs Senior brand strategist in Kontrapunkt's digital devision at that time named Kontrapunkt Online I did research and analysis and developed digital brand strategies and digital concepts. I developed brand strategy and brand architecture across the Kontrapunkt group.I did Account management, new biz and project management.
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Brand StrategistKontrapunkt 2007 - 2009Copenhagen Area, DenmarkResearch and analysis, brand strategy and brand architecture. New biz and project management.
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Strategy ConsultantIbm Denmark A/S, Business Consulting Services Feb 2005 - Apr 2007Consulting within communication and change management. Project management.
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Marketing ManagerBørnehjælpsdagen Sep 2003 - Jan 2005Communication, sponsorship relations, event marketing and project management.
Rikke Nalepa Education Details
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Design And Communication Management -
Taking Marketing Digital
Frequently Asked Questions about Rikke Nalepa
What company does Rikke Nalepa work for?
Rikke Nalepa works for Studio_c
What is Rikke Nalepa's role at the current company?
Rikke Nalepa's current role is Partner and Managing Director.
What schools did Rikke Nalepa attend?
Rikke Nalepa attended Copenhagen Business School, Harvard Business School.
Who are Rikke Nalepa's colleagues?
Rikke Nalepa's colleagues are Nilza Nascimento Da Cruz, Valery Parchy, Tawane Britto, Júlia Coelho De Lima, Freja S., Noy Sofer, Thomas Warnke Wichmann.
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