- Driving global governance model with single point of contact for markets, fostering strong communication and contracting on expectations with different stakeholders-Successfully set the future innovation agenda, driving projects from concept development to product launch with a focus on market insights and business case development.

-Analysing market trends, consumer needs & behaviors- Responsible for the execution of marketing communication & media mix plans (BTL& ATL)-Planning of brand equity, new product development and product packaging & design and pricing.- SKUs/portfolio management -Leading sales and profit estimates and forecasts discussions for new product launches.- Coaching sales and marketing staff on brand/product introductions or enhancements, as well as new marketing/sales campaigns.-… Show more -Analysing market trends, consumer needs & behaviors- Responsible for the execution of marketing communication & media mix plans (BTL& ATL)-Planning of brand equity, new product development and product packaging & design and pricing.- SKUs/portfolio management -Leading sales and profit estimates and forecasts discussions for new product launches.- Coaching sales and marketing staff on brand/product introductions or enhancements, as well as new marketing/sales campaigns.- Sponsorships Show less

B2C: Responsible for local ATL campaign, Instore Trade campaigns, Events, project lead on product launches, SoMe channels.Foodservice: Communication concepts, product launches, Trade fair solutions, sales materiale, webpage communication, newsletter campaignsB2B: webpage communication, sales materials, Instore concept, customer newsletter

B2C: Responsible for local ATL campaigns, Instore Trade campaigns, Events, project lead on product launches, SoMe channels.Foodservice: Communication concepts, product launches, Trade fair solutions, sales materiale, webpage communication, newsletter campaignsB2B: webpage communication, sales materials, Instore concept, customer newsletter

-Brand Activation: developing and driving trade marketing instore solutions. ensuring synergies across categories and brands- Responsible for Trade Marketing budget DK- Shopper Marketing: developing and testing instore solutions in Baking and Breakfast category-Developing Unique customer concepts-Project Management: Driving sales force test in B2C, driving Organic Baking in DK including product launches, creative and media campaigns

- Product Management: Responsible for the B2B portfolio on beans, Communication material, Master data and supporting KAM and field sales team- Internal educational sessions with employees and customer sessions-Project Management: Portfolio Optimization projects

-Responsible for the yearly employee satisfaction score (MTU) -Responsible for delivering the big strategic projects in the right quality and making sure the team holds all deadlines

-Responsible for the yearly employee satisfaction measurement (MTU)- Responsible for all projects living up to the quality standards and staying within the budget

-Facilitator on international workshops. -Project Manager on customer events -Trainer on sales tools-Optimization of distributor chain in various countries

Developing and organizing Branding days and customer events for Grundfos Sales and Production companies worldwide

Marketing lead on LEGO MINDSTORMS in LEGO Education- introducing new products to the markets via tradeshows and conferences- B2B marketing materials- The markets "go to person" concerning LEGO MINDSTORMs products and marketing materials

Responsible for surveys made in Denmark

- Responsible for Analysis on B2B- Branding projects- "Closer to nature"- Various sustainability and online projects

At MarketAdvice I/S we made qualitative and quantitative surveys for small and medium sized companies in Denmark.