I am a purpose driven innovator and creative problem solver dedicated to inspire to sustainable behaviour and decision making - in business and private.I work to inspire visionary business decisions and strategy - based on insights and knowledge on human behaviour, psychology and ethics.Working with teams of talented creatives and business professionals, my work life is dedicated is to shaping the future and to help businesses align strategic ambitions with human needs to create real impact. This has taken many forms in the past:- Gathering and mapping user data to inform insights and bridge information gaps- Business and product branding and positioning- Developing creative concepts to engage, delight and commit audiences- Designing and building digital experiences and products- Succesful shaping of user perception and behaviour - Developing services, processes and work flows - internally and externally - that minimize barriers, errors and redundancy and time- Re-evaluating business strategy based on user insights - Identifying new strategic opportunity spaces and needs based on insights- Building and testing PoCs and pilots- Developing KPI strategies and success criteria driving decision-making- Developing product roadmaps and business casesWith a curious design thinking mindset for solving tomorrow's problems I insist that using technology should be an enabler - and not a goal in itself. Systems should not be implemented at the cost of users - but should support them. Human needs and behaviour should always be at the heart of decisions.What drives me is identifying those crucial insights that translate into the details that make all the difference. To do the ground work and seeing a product or business become a success, because it succeeded in allowing people to spend their time on meaningful activities. As a visionary, I am always have an eye on long-term strategic value creation as well as sustainable and ethical business development.