Board network helping companies realize their growth potential

Building and heading up the Global Marketing & Digital Communications team, driving the global marketing communication strategy, product marketing, digital marketing, global branding and creative execution.

Planets Pride sells frozen seafood European retail chains and food service distributors. With their high-end products and determined effort in contributing to a sustainable and environmentally friendly production of seafood, Planets Pride is on an exiting journey with an outstanding potential meeting a globally increasing demand in sustainable food. My primary role on this journey is to bring branding competences to the board of directors.

Expanded my professional knowledge within Digital Marketing & Behavioral Design. Engaged with companies with a need to future-proof their product development & brand marketing approach and helped start-up companies establish their strategic foundations by clarifying their value proposition and establishing a launch and communications strategy.

Strategically responsible for bringing wireless consumer headphones successfully to market on a global scale including value proposition, positioning, global messaging, creative communication as well as a global MarCom strategy. Established and heading up the Global Marketing Creation Excellence team, being responsible for the quality of global B2B and B2C brand and marketing material. Moreover, responsible to ensure a strong strategic level in all Global MarCom plans across the team and streamlining cross functional processes to ensure timely deliveries in alignment with regional needs. Was promoted to Senior Global Marketing Manager in 2016.Results:• Building and leading a team of dedicated senior creatives• Developing and executing new creative platform• Running global messaging research study• Establishing a global set-up for local agency support• Running creative brainstorms & external team session• Developing cross-functional collaboration processes• Governing the overall roadmap & resource allocation• Lifting strategic level of global MarCom plans• Introducing category approach for product launches • Developing Jabra’s first product category (Sports)• Revitalizing In-car Speakerphones into a category• Launching the Wireless Neckband category• Developing high-end packaging for Apple stores• Developing global marketing toolboxes (ATL & BTL)• Leading a number of consumer studies • Negotiating and collaborating with agencies

Responsible for building a strong global retail brand by bringing the Emborg Brand to live globally with Middle East and Far East as key markets. This included implementation of design update, building a strong communication platform and bringing new consumer concepts to the market globally. I was heading up the Group Marketing team driving brand management, campaign concept development and creative execution. In order to match the service better to regional expectations, we made a complete relaunch of Group Marketing values, deliveries and objectives. This increased productivity and improved the image of Group Marketing remarkably.Results• Heading up Creative & Strategic Group Marketing team • Building the image of the team to become among the best in the company.• Changing delivery time from 10 to 3 days• Delivering sales increasing campaign concepts• Establishing digitalized sales material• Structuring internal processes• Creating new communication platform• Developing product concepts • Developing line extension that increased turnover 300%• Developing sales concepts & sell-in material• Introducing sales tours & consumer campaigns • Developing a dairy academy as a trade loyalty program• Introducing an assortment strategy

Managing customer- and employee satisfaction survey conductions. This implied identifying the clients’ needs, converting these into the optimal questionnaire and managing the process of completing the analysis, presenting the results and suggested action parameters.

Responsible for 8 product lines in the Nordic markets. Setting marketing strategies for each of the Nordic markets including the product portfolio, prices, media strategy, promotions, sales targets and forecasting. Moreover, appointed “Market Lead” being responsible for supporting the product development process from a market perspective. This included sales estimates, product insights from the market and assortment recommendation. Results:• Driving marketing of 8 product lines in the Nordics• Planning 2 yearly product launches of 68 SKUs• Setting sales targets and production forecast• Negotiating with media agency• Guiding the local sales departments in sales initiatives• Developing outdoor campaign as a new initiative• Launching the first local Lego product websites • Holding product presentations for customers• Revitalizing LEGO®DUPLO® communication strategy• Planning and executing 2 consumer researches

Closely involved in the revitalization of the Prince brand including brand DNA definition, concept development, product and packaging development, creative communication, campaign planning and product launches. These projects involved colleagues across the entire organization especially production. Moreover, I ensured that the daughter companies in Greece, Poland, Czech Republic, Israel and the Baltic countries had the right material and plans to reach the targets for the brand. Started as Sales & Marketing Graduate Trainee and then offered the position as International Brand Manager.Results • Development of global communication platform• Development of Prince design upgrade• Developing a number of line and product extensions.• Developing new packaging design and features• Conducted Business plans and Brand plans• Developed a cinema commercial• Developed and launched a new product for the Iraqi market• Developed global marketing material to drive regional sales.• Master Project Manager of 5 projects: Rebuilding machines, machine tests, operators training, & material procurement. • Developed a new product extension to the Prince brand. • Coordinated global launch of the New Prince Brand • Developed and handled 4 “speed to market” product launches of 5 days lead time• 2 weeks field studies & business improvement report on Albania

Assisting Head of Marketing Department carrying out research on B2B marketing for the use of the composition of a scientific paper on the topic.

Responsible for marketing activities and serve as the managing director’s sparring partner regarding strategic considerations regarding business development and strategic planning.

Executing and following up on my client's media plans. Moreover, it was my responsibility to write English copy and translate presentations to International clients.

Covering the reception, organizing and managing the archive, preparing meeting documents.