Rikki Crea Email & Phone Number

Hartford, CT, US

Reporting directly to the CMO with a dotted line to the CEO, build and lead the Corporate Communications strategy and function for global organization in support of major transformative initiatives to build and strengthen our position as the leading provider of healthcare and scientific laboratory information systems (LIMS). Build change management.

Program/Project Program Management & Change Partner LeadAs a key member of the USAA Property & Casualty (P&C) “Modernization” Strategic Management team, responsible for providing organizational change management, project management and strategic communication planning and execution in support of corporate-wide transformation of P&C digital/mobile.

New Britain, CT

Working as an integral member of the Stanley Black & Decker Change Management and Communications team, responsible for shaping change management strategies for portfolio of complex global initiatives, from discovery and design through global deployment and debrief. Developed and cascaded executive communication materials, including power point decks, key.

West Hartford, CT

• Key member of Senior Leadership team, reporting directly to CMO with dotted line to CEO and SVP of HR. Managed $750k+/- budget in the direction and execution of corporate internal and external communications, brand.
• Developed/executed comprehensive change management and communication strategy for launch of Legrand’s Eliot (IoT) program (smart home connected devices) to ensure employee, customer and media awareness and promote.
• Led internal and external communication planning and execution for $2B in acquisitions in six months. Partnered with business and HR leaders to facilitate brand transitions and integrations for same acquisitions.
• Developed targeted customer email marketing campaign resulting in 600% increase of traffic to corporate website.
• Partnered with HR on various communication initiatives including development of robust onboarding and recruitment kits, updating of careers website, and development of comprehensive Vision and Values Campaign.

Bristol, CT

• Developed & executed corporate communications strategy to educate, engage, and connect global workforce of 4,000+ to advance the company’s brand, vision, and success. Reported to SVP Human Resources as key member of HR.
• Led strategic communications strategy & execution for critical change management initiative to promote new CEO vision/strategy, & dramatic shift from build-to-print manufacturing to IP-based, innovative.
• Led communications strategy related to multiple acquisitions & divestures.
• Partnered with C-Suite executives to develop/drive internal communication campaigns to improve employee engagement; promote regular communication “touch points” between senior leaders & employees; & reach global.
• Drove cultural competency across communication channels through standardized translation & leveraging of mixed media channels to address international workforce.
• Led project management of redesigned SharePoint Intranet site with responsibility for budget, vendor selection, building & leading of internal project team & focus groups.

Bristol, CT

• Developed and executed multi-year strategic communications plan to restructure corporate communications department, develop new internal and external brand identity for organization, align messaging across global.
• Led redesign of corporate external website and seven business sub-sites to meet Web 2.0 standards and create aligned branding and messaging across all sites; provide ongoing oversight.
• Led design and implementation of common media relations infrastructure across entire organization, including sanctioned press release process, media training, media monitoring, and metrics.
• Developed, maintained, and monitored new corporate brand standards serving as central point of guidance and oversight for the organization’s diverse international marketing/communications staff.
• Led multiple social media pilot programs in preparation for launch of global, sanctioned social media program
• Introduced social media campaign for Barnes Distribution business to support large B2B sales force, including analysis of website traffic, electronic catalog effectiveness, editorial calendar and social media metrics..

• Developed and executed short-and long-term strategic marketing plans and solutions that integrated mixed-media print and digital channels. Worked with clients including Yale University School of the 21st Century.
• Drove project management, website development, website content development, media buying, brand and identity building, and social media presence building.
• Developed email marketing campaigns and newspaper, magazine, and billboard advertising.
• Created annual reports, community reports, brochures, newsletters, and promotional collateral.
• Wrote press releases, op-eds, copy, speeches, and provided legislative correspondence services.
• Conducted social media training workshops.

• Drove strategic planning and implementation of all communications and marketing activities; developed annual marketing budget. Managed third-party agencies and coordinated staff media interviews.
• Spearheaded all print and digital media; website design and development; social media marketing; speech writing; press releases; feature articles; and op-ed writing projects.
• Drove rebranding efforts to reflect comprehensive, integrated spectrum of services, organization mission, and role as community safety net. Established PR guidelines, policies, and procedures. Developed corporate.

Change Leadership Program, Organizational Change Management

Advanced Studies Program, Strategic Communications Management

Ms, English & Secondary Education

Master of Science in English

Ba, Communications

Bachelor of Science, Communication