Rik Luttmer Email & Phone Number

United States

As the Global Research Lead for the Incentive Marketing Association (IMA), I oversee strategic planning and execution of key research initiatives to advance the incentive industry. This involves conducting survey research, focus groups, and field studies to gather comprehensive insights.At Loyalty Chiefs, we create ten in-depth reports that provide insights into regional, sector-specific, and global trends for incentive marketing professionals and business leaders. These reports support informed decision-making, identify growth opportunities, and help businesses adapt to evolving market conditions.My role involves managing research methodologies, ensuring data integrity, and collaborating with industry experts to generate actionable insights. I am dedicated to delivering high-quality, data-driven reports that empower stakeholders to capitalize on emerging trends and enhance their incentive strategies.

South Holland, Netherlands

LoyaltyChiefs is an independent relationship marketing agency specializing in strategic and tactical relationship marketing, driven by comprehensive research.Strategic Services. We provide brands with strategic guidance, innovative concepts, and thought leadership that drive meaningful engagement. Our approach combines creativity with practical expertise, offering hands-on training, tender support, and impactful solutions. Brands trust us for our fresh perspectives and effective strategies that foster lasting customer loyalty.Research Services. Our dedicated research services include both quantitative and qualitative research, providing brands with deep insights into market trends, customer behaviors, and effective relationship marketing strategies. These insights support informed decision-making and help build long-term customer relationships.

Utrecht, Netherlands

Frankwatching is one of the most-read Dutch marketing weblogs, attracting over a million pageviews monthly. Its training division has been awarded Best Educator of the Netherlands in Marketing and Communication.As a trainer and coach for Frankwatching, I specialize in relationship marketing. I run the "Customer Loyalty and Marketing" course, designed for marketing professionals, managers, and team leaders seeking to enhance their understanding of customer loyalty. This course introduces participants to the fundamentals of customer loyalty and its role in marketing, communication, sales, and support.We explore what loyalty is, how to effectively build it, key considerations for loyalty programs and campaigns, universal building blocks, and potential pitfalls. By the end, participants define their organization's 'loyalty profile' and understand how to implement loyalty strategies that fit their needs. The course is offered three times a year and can also be customized for in-company training. For more information: https://www.frankwatching.com/academy/training/loyaliteit-en-klantenbinding/

Utrecht Area, Netherlands

As Loyalty Director at Dunck, the Dutch specialist in loyalty marketing, I played a key role for over a dacade in shaping customer loyalty strategies for leading brands. I led the consulting and research divisions, focusing on developing data-driven insights, designing tailored loyalty strategies, providing strategic guidance for loyalty programs and accounts, and overseeing strategic sales and account management. Additionally, I was responsible for Dunck's marketing and brand positioning, initiating and managing the knowledge platform Loyalty Facts, and representing Dunck as a thought leader at conferences. My contributions resulted in measurable outcomes for our clients and significantly contributed to Dunck's growth as a leading loyalty marketing agency.

Write blogs about customer loyalty once in a while ...

Customer AnalyticsCampaign ManagementCustomer Experience Management

Master, Marketing Management

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