Driving market adoption and investment opportunities for an innovative biometric authentication solution that leverages electrocardiogram (ECG) patterns as unique biological identifiers.Key Responsibilities:• 𝗟𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 𝘁𝗼 𝘀𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝗼𝘂𝗿 𝗽𝗿𝗼𝗽𝗿𝗶𝗲𝘁𝗮𝗿𝘆 𝗘𝗖𝗚-𝗯𝗮𝘀𝗲𝗱 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 to potential investors and industry partners, emphasizing its enhanced security and user experience advantages•𝗖𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗲𝗱 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝗸𝗲𝘆 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 in the biometric security and fintech sectors to build partnership opportunities and accelerate market entry• 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝘁𝗼 𝗽𝗶𝘁𝗰𝗵 𝗱𝗲𝗰𝗸 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀 for seed funding rounds, highlighting our competitive advantages in the $45B+ biometric authentication market• 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝘁𝗲𝗮𝗺𝘀 to translate complex ECG authentication concepts into compelling value propositions for diverse audience segments• 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, focusing on initial target verticals including financial services, healthcare, and enterprise securityThis groundbreaking technology represents the next evolution in biometric authentication, offering unparalleled security through continuous cardiac pattern recognition while maintaining seamless user experience.

Spearheading the design and execution of innovative go-to-market strategies that transformed Tien Security's market approach in the Benelux cybersecurity landscape. Architected and implemented comprehensive business frameworks that bridge direct and indirect revenue streams, specifically tailored for the evolving security needs of independent professionals (ZZP) and SMB markets.𝙆𝙚𝙮 𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨:• 𝗖𝗼𝗻𝗰𝗲𝗽𝘁𝘂𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗻𝗱 𝗱𝗲𝗽𝗹𝗼𝘆𝗲𝗱 𝗮𝗻 𝗲𝗻𝗱-𝘁𝗼-𝗲𝗻𝗱 𝗚𝗧𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 that revolutionized partner engagement through a tiered approach, resulting in accelerated market penetration and sustainable revenue growth• Pioneered a "Business Model in a Box" framework that enabled partners to achieve immediate profitability through modular MRR structures and competitive "rip and replace" offerings• 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 through strategic pilot programs and targeted campaigns, creating compelling proof points for channel scalability• 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 that transformed complex security solutions into accessible, high-margin opportunities for channel partners• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮𝗻𝗱 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗜𝗖𝗣 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 that significantly enhanced partner acquisition efficiency and reduced time-to-valueDemonstrated expertise in transforming theoretical GTM strategies into executable business models, while maintaining flexibility to adapt to diverse market demands and partner capabilities. Successfully bridged the gap between strategic planning and tactical execution, resulting in a scalable foundation for Tien Security's channel-first approach in the Benelux region.

Throughout this period, I've immersed myself in exploring the forefront of cybersecurity, with a focus not only on emerging technologies—such as artificial intelligence, machine learning, and blockchain—but also on building resilient, impactful business models. My goal has been to prepare for future challenges by developing sustainable, channel-driven ecosystem strategies that enhance market reach and durability.This journey has provided me with valuable insights into how technology and innovation can work hand-in-hand with robust business models to address today’s digital threats. By examining trends and best practices from leading organizations, I am gaining practical knowledge on how to drive growth within the cybersecurity landscape through reliable, partner-centric approaches.

Led strategic channel development and market expansion initiatives across EMEA, APAC, and GCC regions, architecting and executing comprehensive partner programs that drove significant market penetration in key territories. Orchestrated the transformation of Heimdal's global channel strategy, focusing on sustainable growth and partner success.𝙆𝙚𝙮 𝘼𝙘𝙝𝙞𝙚𝙫𝙚𝙢𝙚𝙣𝙩𝙨:• 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗮𝗻𝗱 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 across three major regions, resulting in consistent revenue growth and enhanced market presence in strategic territories•𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝗲𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗲𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 that significantly accelerated time-to-revenue for new partners while maintaining healthy profit margins• 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝗹𝗹𝗶𝗮𝗻𝗰𝗲𝘀 with key regional distributors and technology partners, establishing Heimdal as a preferred security vendor in competitive markets• 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁 𝗲𝗻𝘁𝗿𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 for emerging regions, creating sustainable growth platforms through carefully selected strategic partnerships• 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱 𝗺𝘂𝗹𝘁𝗶-𝘁𝗶𝗲𝗿𝗲𝗱 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 that optimized partner engagement and performance across diverse market maturity levelsSuccessfully transformed Heimdal's channel presence from regional player to global contender through strategic planning and methodical execution. Demonstrated expertise in building sustainable, profitable partner ecosystems while maintaining strong relationships with key stakeholders across multiple territories.Regions: EMEA | APAC | GCCFocus: Channel Strategy | Market Expansion | Strategic Partnerships | Revenue Growth

Within the global organization I’m responsible for all operations of Heimdal™ Security within the Netherlands and the connected markets (the entire BENELUX region). I hereby will focus on growing and expanding the proactive and innovative Heimdal™ Security portfolio further into the Dutch market. My goals are to accelerate the setout market focus and drive in the gravitating market around the unique Heimdal™ Security offerings. "The entire Heimdal Security portfolio appeals and transcends the modern business needs and challenges in regards to optimizing business continuity.” Heimdal™ Unified Threat PlatformIndividually as products or together as a suite, Heimdal™ gives you unmatched flexibility in tailoring your cybersecurity defenses and scaling up any existing setup. From ransomware and insider threat, to business email compromise and anything in between, Heimdal™ protects your operational integrity by stopping even the most sophisticated cyberattacks from day one.Unified Prevention, Detection and Remediation.

Resonate Services advises SMB (+) up to SME, in optimizing there security maturity in an independent way. The services provide organisations with sufficient insight in their existing and potential risks. This is realized through a thorough inventory, which covers the process and policy principals up to the technical solutions. I help them prioritize and mitigate the risks by and close the security gap. This increases their cyber resiliency, and help reduce risks and potential impact. And therefore help organizations to focus on continuity, innovation and growth. Resonate-Services also enables (foreign) Security #start-ups and #scale-ups in the following process of “First touching ground” or accelerating channel or direct sales within the Benelux region. Next to that I was able to advise the start and scale ups on privacy or security by design principles within European standards. "Successful organizations don't so much plan their future, they discover it!"

CultivarTECH™ is the brand name under Resonate-Services and specializes in Business Development for Security Start-or-Scale-ups. It provides a total ecosystem for all cybersecurity tech- and software- companies who are looking to start or extend their business within the Dutch region (BeNeLux)). The execution contains the elements: Sales and Marketing, Strategy and Analytics, Innovation and creativity. These elements combined on all levels ensure that your company rapidly gains accurate insights on the road to success, and gain control of the local market at low risk.Because CultivarTECH™ knows the local regulations, the chain partners and market dynamics first hand, it is a highly time efficient and cost effective way to start exploring your European potential.Empowered by an extensive experience in technology, software, IT, internet and cyber security, CultivarTECH™ has established a highly qualified contact base. Which exists out of key systems integrators, Value Added Resellers (VAR’s) and distributors (VAD’s) and End customers and Venture Capitalists. This allows CultivarTECH™ to efficiently match new Cybersecurity products - solutions and services with the most effective partners. Cultivating close working relationships with engineering and marketing counterparts to help identify and address all product issues, including quality, delivery, and design.You can reach CultivarTECH™: Rik.schoonis@resonate-services.nl Call +31 6 5802 3332

Within the various building blocks of Tesorion, I became commercially and operational responsible for 3rd party technology. I maintained all relations with the (3th party) vendors, and related distributors. Furthermore I (pre-)selected potential vendors which could be beneficial to the vision and solution portfolio. I was responsible for commercial and marketing agreements and all related activities. I also acted as pre-sales for my direct sales colleagues during sales processes (RFP, RFI, tenders or regular processes). I did sizing & scoping and provided customized substantive offers and input, in relation with the vendors. Within the commercial field, my focus was mainly on the (manufacturing) Industry (OT), financial and tech-sector in the Small-Medium-Enterprise (SME) segment Segmentation was done on risk profile that was linked (amount of critical data and FTE in relation to annual turnover (focus 50 million - 2 billion). I gained knowledge and expertise on the following security solutions:SOC, SIEM, Redteaming, Threat Intelligence, Pen testing, Assessments, Awareness, PAM, IAM, Secure SD-WAN, 2FA, GDPR, Information Security, ISO 27001, NEN7510)Pre-sales (high-mid-level design), vendor management, distributors management, portfolio management Managed Security Services, integration, Cross & up selling, Retention, Renewal management, Marketing, New Business.https://www.tesorion.nl

Arrow ECS is a global (ipo) Value added Distributer, for the professional IT reseller branch. Arrow ECS specializes in the delivery of Enterprise and mid-range IT solutions and services to, resellers, system integrators and ISVs.Responsibilities:Within the division Networking & security, I’m responsible for various Security Vendors. Therefore, our clients can truly rely on my expertise and advise; in sizing & scoping, financial, logistical as well as the strategical and tactical domain.Securing business continuity by up & cross-selling on our install base has 70% focus. Creating a larger share of wallet, by cross-referencing and selling multiple vendors which invigorate one another to create sustainable growth. For the remaining 30% I try onboarding new logos to ensure the expansion of revenue and growth.Knowledge and expertise:Security Solutions & integration. Security consultancy Logistical planning (Global), Sales training, Workshops, Marketing campaigns, Portfolio planning, Account mapping, Lead-generation, New Business.Vendor & Partner relationships:Fortinet, RSA, Checkpoint, Carbon Black, Gemalto, Forcepoint, Huawei. Dimension Data, Axians, Pinewood, Dearbytes (KPN), NTT, BT, Verizon, Equinix, Qsight (KPN), Liberty Global, Vodafone, Centric.

Axians is the brand which is responsible for all ICT related infrastructure questions under VINCI Energies. The philosophy within our complete organization is built to stimulate; Entrepreneurship, Flexibility, Approachability and foresee our clientele in the best service possible. To substantiate and ensure this we work with regional business units. AXIANS designs, develops, builds and manages complete ICT infrastructures for a wide range of customers. The service portfolio mainly focuses on unburdening our customers by realizing an efficient solution in their ICT environment, so they can focus on their CORE-Business.ResponsibilitiesMy activities at Axians extend across four main result areas: commercial, technical, financial and management.Focus was 90% cold acquisition and 10% up-cross selling on my Install base. My profile target area was mainly SME up to Large Enterprise. I advise from technical, operational and financial level. I strategically engaged conversations on multilevel, which divide from operational IT (management) to Executive (C-) levels. Knowledge and expertise:Private Cloud, Hybrid-Cloud, Managed Security, P-to-P connectivity, Managed Wi-Fi, Storage Solutions, Sha rePoint integration or Dynamics, 365 integrations, Azure

Claranet Benelux BV was founded in 1996, and is one of the largest independent MSPs (Managed Services Provider) in Europe. Claranet provides businesses with integrated Hosting-, Communication and Networking solutions. Claranet has offices in six European countries: Germany, France, Netherlands, Portugal, Spain and the United Kingdom. The total organisation embraces more than 750 employees, and has a footprint within 32 Data centre’s throughout Europe and beyond"Claranet's vision rests on two criteria which we believe will define the next decade. Information services will continue to play an ever more important role in business. Moreover, the range and diversity of information services will be impossible for businesses to manage in-house.ResponsibilitiesMy primary responsibility was engaging new long-term business relationships within a broad customer segment and partner channel, that varies from SMEs, to Large enterprise. I focussed on making new customers based on the Claranet portfolio. Strategic profile held the following components; preferably 3+ locations ((inter-national) with HQ based within our footprint, 500 up to 2.000+ employees, Housing or Hosting potential or component in combination with IPVPN solutions and Managed Security. Knowledge and expertise:IaaS, Private Cloud, Hosting & Housing, Connectivity Solutions (IP-VPN, MPLS, (Dark) Fiber), P to P connectivity, Managed security, VPH and VPS platform, Managed Wi-Fi.• ISO 9001:2008• ISO/IEC 27001:2005• PCI-DSS

As account manager i am responsible for contacting and attracting new business relations and maintaining existing clients. Here for i sell total angage long therm comitement solutions regarding total construction. We conduct total projects concerning fastening solutions, quotations, calculations and after-sales. Creative approach of new markets and developments are essential. Investing in good business relations with as purpose to engage long term commitment based on respect and trust are rules i comply by. KEY-WORDS:• Generating new business• Maintaining existing business• Market analysis• Advisory • Problem solving• Creative

Within the Altena Group, I worked as an Account Manager. Hereby I advised and sold a wide variety of services and products related to mechanical cooling systems. Within this position I was responsible for making appointments with prospective clients ranging from installers, site managers to management. Also independently making offers, performing acquisition, manage and expand existing customer and projectmanagment. In addition, I processed the calculation of after-sales for my projects. • Maintain and expand existing acquisition (80%-20%) • Making Quotations • Making pre-calculations and re-calculations, • Project management, communication between executing team and client, aftersales • New business approach, find new opportunities for technical related implementation • Industry: mechanical engineering services related to air treatment units and various cooling systems, petrochemical, NEN 2767 Inspections, Development of Services and high efficiency synthetic air handling units

Loos & Co., Sprang-Capelle Assistant Manager • Administration • Purchase, beverages, rooms for events, cooking workshops • Budgeting • Organization, events, catering, cooking workshops, hotel,staff planning • Leading: 5 to 10 people • Hospitality, receiving guests, advising guests Industry: Hospitality, events, restaurants, hotels (5 rooms)

Training and Conference Centre Estate Groenendael (Phillips), in Hilvarenbeek Banqueting Manager • Logistics planning • Provide support, events, workshops • Purchase, beverages, rooms for workshops, meetings, product presentations • Budgeting • Senior, 5 to 10 people • Technical support, including: resolving network faults, audio & video Industry: Hospitality, events, workshops, hotels (120 rooms)