Riley Barnes Email & Phone Number

Mississauga, On, Ca

Oakville, Ontario, Canada

Google Ads Management: Strategizing, executing, and optimizing Google Ads campaigns to drive targeted traffic, increase conversions, and maximize ROI for each brand.SEO Optimization: Implementing on-page and technical SEO best practices to boost organic visibility, enhance search rankings, and attract relevant audiences.Data-Driven Insights: Leveraging Google Analytics and Google Tag Manager to monitor performance, track user behavior, and gain actionable insights, allowing for informed strategy adjustments.Shopify Store Management: Overseeing the operational and strategic aspects of various Shopify stores, ensuring each brand’s online presence is optimized for performance, user experience, and revenue growth.

Toronto, Ontario, Canada

SEO and Marketing Optimization: Spearheaded a major overhaul of the Fotobox website, focusing on user experience and SEO, resulting in a significant increase in conversion rates. Leveraged Google Analytics to enhance brand visibility and implement new features.Targeted Email Marketing: Managed and optimized email campaigns, significantly boosting customer engagement and sales through targeted content driven by first- party data. Conducted A/B testing to refine email strategies.Data-Driven Promotion Management: Led data-driven discount campaigns that increased product sales, aligning strategies with market trends and consumer demands. Regularly reported on campaign performance and effectiveness.UX and Design Enhancement: Utilized Figma to create high-quality designs that adhered to brand guidelines, improving the user interface and overall customer interactions on the website.Cross-Functional Collaboration: Worked closely with production and management teams to maintain a unified brand experience across digital platforms, ensuring consistent messaging and user experience.

Mississauga, Ontario, Canada

Platform Development Leadership: Spearheaded the creation of a user-centric website designed to facilitate artist collaboration. Managed the project from ideation through to launch, focusing on maximizing usability and engagement for a diverse artist community.Event Promotion and Coordination: Coordinated promotional campaigns across platforms like Meta and Google, utilizing artists’ networks to enhance event visibility and participation.Brand and Identity Formation: Played a pivotal role in defining the collective's brand identity, developing a visual language that resonated with the target audience and differentiated the platform in a competitive market.SEO and Content Optimization: Ensured website content was SEO-friendly and effectively conveyed the collective’s mission, attracting and retaining a committed audience.Website Development and Leadership: Directed the creation of a new website, improving interactions and collaboration among independent artists, and significantly boosting community engagement.Data-Driven UX Enhancements: Applied analytics to refine UX and content strategies, leading to improved audience alignment and increased engagement.

Toronto, Canada Area

High-Stakes Project Management: Successfully organized and edited high-pressure audio projects like American Pickers, It’s My Party, and Haunted Hospital, delivering exceptional results despite tight deadlines and complex team dynamics.Software Mastery and Adaptability: Quickly adapted to industry standards and mastered essential software such as Pro Tools, enhancing skills and performance in a fast-paced environment.Collaborative Efficiency: Seamlessly collaborated with industry professionals, ensuring prompt and successful project completion through effective teamwork and communication.Attention to Detail: Applied a keen eye for detail and adaptability, consistently contributing to the success of projects and meeting high-quality standards.

Toronto, Canada Area

Customer-Centric Design: Developed custom framing solutions tailored to clients’ budget, art specifications, and design preferences, ensuring personalized and satisfying customer experiences.Sales Expertise: Leveraged specialized training in selling high-value products, particularly valuable artworks, to build trust and deliver exceptional service in a high-stakes environment.Client Collaboration: Worked closely with clients to understand their unique needs, resulting in tailored solutions that enhanced the visual appeal of their art while meeting specific requirements.Timely Delivery: Consistently met tight deadlines and product specifications, demonstrating reliability and a commitment to customer satisfaction.Design Excellence: Applied strong design principles to create framing solutions that enhanced the overall aesthetic of customers’ art, contributing toan elevated customer experience and repeat business.

Ontario Graduate Certificate, User Experience Design, 89 Gpa

Media Studies, Digital Communication And Media/Multimedia