With over a decade of professional experience, my journey at The Estée Lauder Companies Inc. has honed my expertise in global marketing and digital strategy, especially within the luxury skincare and makeup sectors. As the current Executive Director of Global Marketing for Estée Lauder Makeup, I'm committed to not only driving growth but also to ensuring that our brand values align seamlessly with our business objectives. My mission is to create impactful, innovative campaigns that resonate globally, and I'm proud to be part of a team that celebrates diverse perspectives and strives to make a difference in the beauty industry.In my most recent role, I spearheaded one of the largest product launches in the company's history, securing our position as a leader in face makeup. Working closely with the SVP and CMO, we've crafted a compelling category strategy that has bolstered brand growth and affinity while significantly enhancing our earned media value. My efforts in leading a global task force and partnering with top digital platforms have not only doubled our male consumer base but also driven a monumental return on ad spend, showcasing my capability to merge creativity with analytics for outstanding results.