Managed and ensured the execution of quality across all of DoNYC’s content, including but not limited to a 140K+ recipient daily email newsletter, social media pages with 100K+ followers, as well as the frontend and backend of the company’s website. Optimized and increased the daily email open rate by 20%, click rate by 32%, email subscriber list by 4%, social media audience by 10%, website users by 32%, amount of website sessions by 35%, session duration by 10%; also lowered bounce rate by 8%. Partnered and coordinated with national and local businesses/venues, including but not limited to Anheuser-Busch (Bud Light Seltzer), The Governors Ball Music Festival, Bowery Presents, SummerStage in Central Park, Modelo, Avant Gardner, Madison Square Garden, Barclays Center and UBS Arena. Coordinated in partnered events and promotional campaigns authenticating the DoNYC brand, by developing relationships with local venues, businesses, and influences to increase each platform’s cultural impact.

Generated client leads by analyzing brand demographics and psychographics. Collaborated and communicated with team members, utilizing Airtable and Google Workspace. Spearheaded the planning and execution of engaging social media content, utilizing Canva and Adobe Creative Suite. Streamlined new and innovative segments for the company, utilizing new features on apps such as, but not limited to Instagram.

Coordinated events and specials to increase daily sales and customers by 115%, including but not limited to a 90s themed party and Valentine’s Day specials. Efficiently produced flyers, menus, and chalkboard content, to effectively display events, pricing, and new menu items. Participated in the mixing and creation of innovative cocktail recipes for the establishment’s bar.

Assisted firms in acquiring projects with the SCA using Vendor Access System, validating Subcontractor Approval Forms, and conducting reference checksVetted firms by conducting background checks using 3rd party databasesLearned a general view of construction administration including bidding, SCA qualification and terminologyConducted myself professionally on phone calls with firm executives, contractors and labor unionsExecuted at a high capacity in a highly dynamic function by being able to multitask and having great time management skills

Established rapport with NYC creative community, through interviews, photo shoots, and events. Optimized brand awareness by executing digital and tangible marketing campaigns to increase followers and engagement on socialmedia by 10%. Spearheaded brand strategies utilizing biannual mood boards and competitor analyses to understand company positioning, goals, and growth. Oversaw and managed creative development; created personalized deliverables for all team members. Streamlined creative asset production utilizing Adobe Creative Suite and photography skills. Communicated with team members and artists by integrating Microsoft Office and Google products.

Provided direction to team members to create adaptable deliverables to meet deadlinesDeveloped marketing presentations and implemented industry statistical analyses for clientsPresented visually engaging evaluations, data research and marketing techniques to clients and team Reviewed and designed marketing materials for client social media accounts to reach benchmarksKept up with emerging trends and platforms in the digital and marketing space