Riley West Email & Phone Number

San Francisco, California, Us

Manages creative projects from scoping to execution for the Brand TeamReviews creative briefs and scope projects, collaborates with designers, develops timelines, facilitates status meetings, and works cross-functionally to build relationshipsNegotiates competing priorities against aggressive timelines cross-departmentallyCreates, implements, and optimizes workflow processes, documentation, and centralized resources for all creative operations to improve project turnaround timesScopes, tracks contracts and budgets, onboards, and manages vendor partnersPulls and analyzes metrics to inform decisions and iterate on the creative production processNotable Achievement: Owned and directed both the strategy and rollout for company rebrand across all brand properties, cultivating a strong and recognizable brand for Twilio

Direct organization’s annual fundraiser and spearheaded in-kind requests and processesOwned and oversaw all event logistics for 2020 virtual fundraiser, including: project management, platform management, sponsor outreach, onsite technical support and troubleshooting, and reportingAnalyzed and presented post-event reporting to key stakeholders, with future recommendations based on metricsCreate, track, and manage vendor outreach list for in-kind donation requests, resulting in $500 value of in-kind gifts in 2019Notable Achievement: Planned and executed organization's first virtual fundraiser in 2020, in which the event received over $2,500 in donations and over $24,000 in sponsorship revenue, as well as a 37% increase in both registrants and actual attendees from 2019

San Rafael, California, Us

Produced and managed small to large-scale events including national and international user conferences, sales kickoffs, incentive programs, and virtual eventsOversaw event production, logistics, budget, program timelines, and vendor management for both live and virtual eventsResearched and leveraged current trends and industry shifts to create compelling, engaging events for B2B audiencesNotable Achievement: Collaborated with 60+ team to plan and execute an 8-day 6,000+ conference, with a multimillion dollar budget

Austin, Texas, Us

Produced over 100 end-to-end events annually. Event program management included: an annual user-conference, regional user groups, executive retreats, incentive programs, product launches, and company milestonesPlanned and managed $1M+ budget annually for both ESO-originated and national tradeshow eventsNegotiated and managed vendor contracts including catering, hotels, sponsorships at tradeshows, AV, shipping, signage and collateral, and promotional itemsLeveraged events with an eye toward lead generation and revenue-driving activitiesNotable Achievement: Planned and managed ESO’s annual user conference, Wave. In 2019, increased attendance by 60%, doubled sponsorship dollars from $121K to $494K. Yielded nearly $500,000 in revenue and $2.2M in marketing generated sales opportunities

Directed Austin’s longest-running art festival to create a whimsical, immersive experience for attendees and exhibitorsOversaw 50+ committee members and managed 500+ volunteers during the three day annual eventOrchestrated onsite logistics, troubleshooting, and committee managementPartnered with media sponsors and marketing chairs to increase attendance year-over-year culminating in an attendance of 20,000+ in 2017Recruited and educated 30 new committee members to build a team to plan the festivalNotable Achievement: Coordinated sponsorships with HEB, Shiner Beers, Tito’s Handmade Vodka and other Texas-based businesses. In total the value of the sponsorships was above $350K

Chicago, Il, Us

Directed development of university-based recruiting programs through event programming, as well as planned and managed client-facing events to attract new clients to the firm Developed creative collateral and event invitations to attract prospective candidatesSpearheaded marketing campaigns across digital and traditional channels for client-facing events Produced, marketed, and executed quarterly webinars using MediaPlatformNotable Achievement: Created an event series for university recruiting programs to attract new talent to the Locke Lord firm (ranked 62 nationwide) with the goal of finding candidates for summer internship programs and firm placement. All events hosted had a 90% attendance rate

Austin, Texas, Us

Created new booth design and tradeshow campaign plans to increase brand presence and engagement among conference attendees. Directed, marketed, and executed annual conference Led in marketing campaign strategy and design to increase attendance at annual conferencePartnered with VP of Marketing to create a new booth design which better reflected the needs and interests of the target markets Managed tradeshow needs including contract negotiation, orders, procurement and shipping for regional, national and international shows

Austin, Tx, Us

Built relationships with media partners to continually shine a light on key builds, developments and finished projects for h+uo architects. Arranged and conducted interviews with local media to keep h+uo top of mind for potential clients. Prepared, copy edited and submitted press releases, visual stories and other marketing materials. Landed articles in Austin American Statesman, Austin360 and Library Journal.

M.A., Advertising

B.A., Sociology, Media Arts