Digital Strategist
Current• Develop daily, weekly, monthly and long-term social media plans in coordination with the statewide union’s communications strategy and broader labor movement advocacy.• Create digital content, including Instagram carousels and reels, videos for YouTube, static graphics and display ads.• Manage live social media coverage, including photography and video, for in-person events, including conferences, rallies, protests and more.• Create assets for digital marketing campaigns and collaborate on short- and long-term statewide and local/regional campaigns to meet the goals of the statewide union and its mission.• Write web articles and blog posts that feature photos and videos on union work. • Copy edit written pieces, including articles, newsletters, weekly emails, graphics and print material.• Strategize and implement large-scale and micro-targeted paid and organic digital campaigns.• Provide best-practice information on digital strategies to leadership and other departments as needed.