Riley Carson Email & Phone Number

Toledo, Oh, Us

Toledo, Ohio Metropolitan Area

Leads the development and implementation of strategic marketing initiatives, based on client, market, and competitive insight.► Responsible for managing digital marketing campaigns, including commercial, radio, television, and webinar production from initial planning to delivery. ► Coordinates educational financial workshops, overseeing venue logistics, attendee communications, and the development of presentation materials to ensure a seamless and professional event experience.► Develops email strategies that incorporate segmentation, personalization, and targeting.► Monitors CRM database to ensure seamless cross-platform integrations and consistent data entry.► Receives in-bound calls and initiates out-bound calls to set appointments with the group’s advisor and introduce prospects to services.

Lapeer, Michigan, United States

Embraced the role as the Center’s only development staff, managing various projects and administrative functions.► Responsible for comprehensive digital marketing strategies, including managing social media accounts and website, creating marketing materials for both print and web, implementing email marketing and Facebook ad campaigns, and evaluating engagement and reach analytics to enhance online presence and impact.► Orchestrated several major events, including the Center’s annual Cheers for Children fundraiser, contributing to a remarkable 119% increase in revenue from 2021 to 2022.► Directed ongoing fundraising initiatives, notably leading the Center’s $1M capital campaign.► Implemented the Center’s first donor management CRM and fundraising management software. Developed and executed strategies for donor retention and engagement by analyzing CRM data. ► Assisted the Executive Director with grant writing and development. Tasks included researching potential funding opportunities, drafting applications and submissions, and managing grant requirements.

United Way Of Greater Toledo

Worked with clients to provide information and referral services in Lucas, Wood, and Ottawa County.► Conducted assessments of community needs, identified issues, and provided resources and alternative solutions for clients.► Assisted Lucas, Wood, and Ottawa County Health Departments in scheduling COVID-19 vaccination appointments, completing pre-registration, and handling general inquiries.► Successfully maintained performance parameters and provided quality and timely service.

Toledo, Ohio, United States

Assisted staff with resource work and organizational development.► Updated and expanded the organizations registered in United Way’s 2-1-1 database, while building and maintaining professional relationships with community providers. • Organized United Way’s grant database, aided in ongoing applications, and researched potential funding opportunities.► Synthesized research on Ottawa County’s community need in the areas of health, education, and financial stability. Findings were presented to the Board of Directors and used to determine priority of funding for community organizations.

Bachelor Of Arts - Ba, International Studies

Bachelor of Arts in International Studies with a specialization in Peace and Conflict Studies and a minor in Nonprofit Administration..

Chinese Language And Literature

Summer semester spent abroad at Xi'an Jiaotong University completing coursework in Chinese culture and establishing verbal and written.

Education record