Riley Johnson Email & Phone Number

Honolulu, Hawaii, United States

Oversee and support marketing team in pushing sales through promoting merchandise, collaborations, and eventsSupport “Media Coordinator” position in growing our social media presence, creating weekly promotional materials (i.e newsletter), and creating content to promote on website/socialsOrganize and execute partnerships with local business or charity collaborationsCommunicate with brewery to ensure printing deadlines are met, production calendar is updated, and inventory is accurateCollaborate with freelance artists as Creative Director and delegate projectsEnsure brand guidelines are met and maintainedOversee menus are accurate and updated

Honolulu, Hawaii, United States

Create original designs for merchandise itemsCreate original designs for beer labels and packagingCreate all digital assets for weekly releases (tap handles, badges, and supporting graphics)Create email templates for weekly marketing blastsCreate online shop and catalogue all merchandiseDesign social media graphics (highlights, infographics, supporting graphics, etc. Manage website by updating new releases and events while ensuring brand voice is accurate

• Execute product collateral to drive marketing campaigns• Produce new and innovative designs within established brand guidelines• Manage social media marketing to promote product while utilizing budget• Support e-commerce team in creating content collateral

University Of Wisconsin-Madison

• Create and curate Instagram feed.• Lead and educate viewers regarding equity in the outdoors using digital platform.• Target specific audiences with copywriting.

Madison, Wisconsin Area

• Develop, implement, and design various marketing campaigns across campus.• Design content across a variety of platforms including print, digital, and large scale works.• Create social media content and utilize content planning tools.

Greater Milwaukee Area

• Worked directly with the Communications Manager to design print and digital content for marketing.• Collaborated in a remote environment to assist with needs of company.• Specific projects included event save-the-dates, agency flyers, impact reports, social graphics, banners, signage, agency templates, etc.

Florence, Tuscany, Italy

• Created and curated Instagram feed.• Targeted specific audiences with copywriting.

Bachelors Of Fine Art- Graphic Design, Graphic Design

Fine/Studio Arts, General

Education record