Riley Mack Email & Phone Number

Fargo, North Dakota, United States

United States

•Lead a 4-member team of indirect resources overseeing web development for up to 75 clients, including creating and maintaining workflows in Asana and Monday for building websites and managing hosting contracts.• Consult with clients to understand their objectives, conduct research, and align technology.• Serve as the financial controller for web projects by guiding client proposals with detailed cost breakdowns to ensure responsible management of agency finances and resources.

Fargo, North Dakota, United States

• Developed relationships and partnered with department heads such as the Chief Investment Officer, Chief Communications Officer, and Chief Events Officer to understand and achieve the business objectives for growth.• Recognized key marketing opportunities, brainstormed ideas, and developed marketing collateral, including creating digital and print assets for 4 teams.• Designed assets (e.g. websites, advertisements, and newsletters) for 6 entities within EPIC Companies.

Fargo, North Dakota Area

• Developed and maintained web systems for 65 clients to reach their organizational objectives, such as increasing sales, educating consumers on new products, and creating awareness for state-level and national initiatives. • Applied technical knowledge and customer insights to create 60+ marketing roadmaps and web solutions.• Maintained, refined, and developed technical skills and knowledge of industry trends to push professional self-development and meet client needs.• Presented wireframes and brand stories to clients, walking them through the methodology behind design and copy, and gaining their feedback for future revisions.• Leveraged WordPress, WPBackery, Flywheel, Adobe Creative Suite, and Google Suite to create 15 web solutions, including User Experience Design, User Interface Design, Web Performance Optimization, and Search Engine Optimization (SEO) solutions.

Fargo, North Dakota Area

• Worked with 7 contractors, including editors, on-set crew, cinematographers, makeup, and animators to schedule, produce, film, and edit customer films, using industry organizational practices (e.g. production schedules, call sheets, and material acquisition).• Monitored progress, tracked goals, and delegated tasks to appropriate parties for up to 3 projects at a time. • Provided ongoing feedback and insight to the Founder and CEO regarding the development of creative marketing strategies with the goal of increasing social reach and brand awareness.• Tracked film equipment inventory to access additional needs for projects (e.g. cameras, lights, tripods, and dollies).

Fargo, North Dakota Area

• Prospected, qualified, and acquired 5 B2B customers, including 3 local coffee shops and Concordia College.• Established organizational sales processes that included presenting offers, overcoming objections, and closing sales. Improved sales pipeline tracking by moving from Google Sheets to Hubspot CRM.• Successfully communicated with 20 contacts per week via phone, email, and presentations, maintaining a 25% conversion rate.• Implemented Shopify ordering system to manage wholesale customer sales, averaging around $16K.• Managed the company’s social media channels (i.e. Facebook, Instagram, and LinkedIn), developing a keen understanding of each audience, their needs, desires, and how to reach them effectively, exemplified by a 7% increase in engagement.• Proudly served as a brand advocate and representative in the Fargo-Moorhead community by representing the company at 120 public and private events.

Fargo, North Dakota

Fargo, North Dakota

• Generated, contacted, and qualified 130 leads for advertisement placement in a local publication.• Managed up to 10 customer accounts and guided them through recurring ad placements.

Fargo, North Dakota, United States

• Maintained an average GPA of 3.4 with 15 credit hours per semester in the NDSU College of Business, • Held a part-time on-campus sales and advertising role with The Spectrum (see above).• Fulfilled a part-time unpaid marketing internship with Unseen (see below).• Held a part-time managerial food services job at Babb's Coffee House.• Held a part-time entertainment role acting as a host on a late night radio show with KNDS Radio.

Greater Nashville Area, Tn

• Assessed customers’ knowledge of Southwestern Advantage Learning products, their families’ educational needs, and structured family-specific implementation plans.• Prospected, qualified, and engaged with 3,000+ families from various socio-economic levels across 2 counties.• Achieved the Gold Seal Gold Award by generating $15K in educational product sales within a 13-week period.• Handled end-to-end business operations, including public relations, optimizing efficiency through organizational relationships and resources.• Completed 30+ personal demonstrations of educational products daily, while simultaneously prospecting customers, cold-calling, negotiating, closing, and conducting follow-ups with customers.