Riley Mcdonald Email & Phone Number

West Lafayette, Indiana, United States

•Create and schedule engaging social media posts, increasing fraternity visibility and improving public relations, resulting in increased engagement•Manage targeted social media campaigns to promote recruitment and events, boosting follower count and increasing event participation

•Collaborate with other houses to plan and execute large-scale events, managing a budget of $50,000 and coordinating logistics with the executive board to ensure both safety and operational efficiency•Work closely with fraternity leadership to organize well-attended events, balancing financial constraints while optimizing event experiences, resulting in smooth operations and adherence to safety protocols

•Organized and led recruitment events, collaborating with committee members to attract new members, increasing fraternity membership•Developed and implemented marketing strategies, including social media campaigns and campus outreach, resulting in an increase in rush event attendance

Naperville, Illinois, United States

•Optimize social media content and engagement daily, driving significant traffic growth and boosting brand visibility across platforms, reaching an average of 10,000 users a month•Led Instagram/Facebook campaigns that reached ~90,000 accounts, increasing profile activity by 86.5% in 3 months•Streamline the process for pulling, organizing, and shipping customer orders, improving order accuracy and increasing fulfillment efficiency•Collaborate with management to identify cost-saving opportunities and develop new strategic initiatives•Manage the intake, organization, and facilitation of celebrity signings at conventions for customer items, ensuring accuracy and efficient processing•Implemented a system for cross-checking inventory against customer orders, reducing order discrepancies and enhancing customer satisfaction while communicating with the team to achieve 100% on-time shipping rates•Created and executed targeted social media strategies that resulted in an estimated $30,000 in sales one summer

•Oversaw multiple Web3 projects by coordinating cross-functional teams and ensuring timely project completion•Scouted, interviewed, and recruited top talent to enhance team performance and meet the demands of the rapidly expanding landscape•Managed collaborations with other Web3 projects and creators, strengthening the company’s presence and driving new growth opportunities with fresh audiences

Bachelor'S Degree, General Management And Marketing

Activities and Societies: Theta Chi FraternityRush Committee, Social Committee, PR/Social Media Chair

Education record

Activities and Societies: Varsity Football Captain, National Honor SocietyAll-Academic, 4.1 GPA, 31 ACT, 1390 SAT