Riley Wilson Email & Phone Number

Centennial, Colorado, US

Centennial, Colorado, US

Centennial, Colorado, US

• Manage the development, planning and execution of social media and targeted digital marketing campaigns using the organization’s marketing automation software to attract new members and retain existing members
• Manage the editorial calendar organizing all outbound communications for the organization
• Update content for all of the organization’s digital channels, including social posting and monitoring and website updates
• Manage the ARVC social ambassador program using social influencers to drive knowledge of the organization’s consumer brand—GoCampingAmerica
• Monitor analytics for all of the organization’s marketing channels to shape content strategies that drive engagement
• Manage freelancers and member-created content and collaborate with professional development team to curate this content for the organization’s many member-focused digital channels, including websites, blogs, social.

Freelance marketing strategist providing unordinary solutions for unordinary brands through digital marketing strategies, social media management, graphic design, and problem-solving.

Murfreesboro, Tennessee, US

• Develop and execute digital marketing strategies, including paid digital campaigns, email campaigns, blog content, cross-channel social media strategy, paid search, display, rich media and video, mobile, social, SEM.
• Create, manage, and implement social content and campaigns for managed social media accounts using platforms such as Facebook, Instagram, LinkedIn, Twitter, and others, to build brand awareness and an engaged community.
• Manage paid campaigns across various platforms such as Facebook, Twitter, Instagram, LinkedIn, Google Ad Network, Spotify, and more.
• Collect and interpret data from digital campaigns to achieve client goals.
• Monitor social media data by creating monthly analytics reports to inform digital media strategy.
• Monitor trends for digital marketing tools, applications, channels, design and strategy and stay-up-to-date on the latest capabilities to identify potential growth opportunities for clients.

US

• Conceive, coordinate, and implement high-level integrated, multi-channel campaigns around marketing, fundraising, and general brand awareness that clearly position United Way as the leader in the nonprofit industry.
• Direct strategic brand initiatives, ensure brand consistency in all United Way programs and communications, and manage cross-functional efforts related to furthering the mission of United Way.
• Oversee publicity, media relations and thought-leadership efforts to promote the organization, its executives and subject matter experts.
• Provide business and marketing thought leadership in developing responsive, creative strategies to address challenges that impede the successful growth of programs or initiatives.
• Develop and execute all designed materials for the organization including brochures, social media campaigns, print ads, website redesign, and annual report.

Murfreesboro, Tennessee, US

• Account Management:
• Manage agency and client resources.
• Budget maintenance.
• Measure and report on monthly marketing efforts and long-tail marketing campaigns.Strategic Leadership:
• Serve as main client liaison.
• Work with client on business needs and objectives, craft appropriate marketing strategies, and identify/implement campaigns to help achieve client goals.

Murfreesboro, Tennessee, US

• Develop and implement traditional and digital advertising strategies for client success.
• Develop and implement digital marketing campaigns on multiple platforms including Google network services, Facebook, Twitter, and Youtube.
• Manage multiple social media accounts to increase engagement and brand awareness.
• Develop and manage editorial calendars for multiple clients. Calendars include blog ideation, social media content creation and newsletter organization.
• Maintain media relations to ensure coverage for clients.
• Develop, manage, and maintain internship program.

Murfreesboro, Tennessee, US

• Created and managed strategic campaign to meet client’s organizational goals.
• Developed and implemented strategy for increased social media engagement resulting in 11,000% organic increase in page hits, 3,000% organic increase in post reach and over 600 new page likes.
• Cultivated and nurtured positive relationships with current and new clients.

Chicago, IL, US

• Lead engaging activities for children ranging in age from 5 to 13 years old
• Provided a safe environment for all children
• Created weekly lesson plans for activities

Knoxville, TN, US

• SPARK is a program aimed at enabling disengaged students to make meaningful connections, realize their leadership potential, and gain pride for their university. As a Co-founder I have:
• Spearheaded and implemented SPARK, a collaborative university program to increase new student engagement and retention
• Studied leadership theory and organizational development
• Assisted in development of curriculum for the event
• Communicated an inspiring vision for what the program could accomplish to gain support
• Networked with leaders across campus to establish support

Knoxville, TN, US

• IGNITE is an extended orientation program that offers incoming freshmen at The University of Tennessee a chance to learn more about the university, gain a sense of VOLunteer pride, make connections and grow as a person.
• Lead groups of incoming freshmen through three or four day retreat. Focused on teambuilding, leadership development, community service and university traditions.
• Served as a resource and mentor to multiple "teams" of 10 to 15 incoming students
• Facilitate and debrief leadership development activities
• Initiate meaningful conversations about the value of diversity and inclusion
• Engage incoming students to develop the Volunteer spirit

• During my time at Shelbyville Recreation Center as the summer head counselor and director of H.V. Griffin and Purdy Court summer programs I:
• Planned and coordinated all events
• Led engaging activities for children ranging in age from 5 to 13 years old
• Provided a safe environment for all children
• Created weekly lesson plans for activities

• During my time as a certified lifeguard at Shelbyville Recreation Center I:
• Monitored swimmers, enforced safety rules, and provided medical assistance when needed
• Taught swimming lessons to children ranging in age from 4 to 15 year olds
• Taught water aerobics classes
• Cleaned pool and pool area as needed