Riley Riffel Email & Phone Number

Saskatoon

As a Dealer Relationship Manager at TD Auto Finance, I work closely with dealerships across my territory to drive growth, optimize performance, and deliver tailored financial solutions. With 17 years of automotive industry experience, I act as a trusted advisor, aligning dealership goals with TD’s comprehensive suite of retail and commercial finance products. My role involves building strong, lasting relationships with top-performing dealerships, providing training on financial products and processes, and identifying growth opportunities to enhance overall profitability.I collaborate with credit and underwriting teams to streamline deal approvals, ensuring efficient processing and mutually beneficial outcomes. By leveraging advanced analytics, I identify trends and opportunities within the automotive finance market and implement strategies that drive sales, improve operational efficiency, and strengthen dealer profitability. My proactive engagement and innovative solutions help dealerships maximize their potential, while my ability to advocate internally addresses key dealer concerns and improves service levels during peak periods.Passionate about fostering partnerships and delivering results, I focus on enhancing the customer experience and empowering dealerships with the tools and knowledge needed to thrive in a competitive market.

Saskatoon, Sk

As Internet Sales Director, I led the digital and sales transformation for FFUN Motor Group, overseeing the online and operational strategies for 23 automotive and recreational dealerships. My work focused on optimizing digital lead performance, building high-performing teams, fostering OEM relationships, and driving sustainable growth across the organization.I successfully created and launched the group’s Sales and Service BDC departments, which centralized customer engagement and improved both sales and service retention. By seamlessly integrating the BDC with the CRM, I enhanced lead tracking, follow-ups, and appointment scheduling, resulting in a significant increase in closing percentages, which consistently exceeded 20%.Collaboration with OEMs was a critical component of my role. I worked closely with manufacturer partners to align dealership operations with their standards, co-develop marketing initiatives, and utilize OEM-sponsored tools to enhance dealership performance. I also managed vendor relationships, ensuring seamless integration of third-party products and services, including CRM tools, inventory management platforms, and customer-facing digital solutions.In addition to managing the digital strategy, I coached and mentored Internet Managers and Specialists, conducting training on lead processes, CRM utilization, and customer engagement techniques. I implemented mystery shop programs, lead response scorecards, and pipeline management tools to identify areas for improvement and ensure continuous performance enhancement.My role extended to overseeing online merchandising, ensuring the accurate and appealing presentation of vehicle inventories, and aligning promotional activities with dealership goals. Through a combination of strategic vision, data-driven decisions, and hands-on leadership, I transformed FFUN Motor Group’s digital operations, achieving significant growth in sales, customer satisfaction, and operational efficiency.

Saskatoon, Saskatchewan, Canada

As General Manager, I led the overall strategic direction and operations of the dealership, delivering exceptional results in profitability, operational efficiency, and customer satisfaction. I was responsible for overseeing all departments, including new and used vehicle sales, service, parts, and finance, ensuring alignment with the dealership’s goals and fostering a high-performing, customer-centric culture.I achieved the highest sales in Western Canada by implementing targeted sales strategies, streamlining processes, and inspiring my team to consistently exceed expectations. Additionally, I rehabilitated the Acura finance OEM portal, reestablishing a key relationship with the manufacturer, optimizing financing processes, and enhancing operational efficiency.My role included developing and managing annual sales forecasts, monitoring KPIs to ensure financial objectives were met, and maintaining optimal inventory levels to meet market demand. I collaborated with department managers to drive performance, conducted regular training sessions, and ensured the team was equipped to deliver results.I also played a key role in enhancing the customer experience, resolving escalated concerns, and ensuring satisfaction at every touchpoint. By driving innovation and maintaining high standards across sales, service, and operations, I strengthened the dealership’s reputation and positioned it as a market leader.These achievements reflect my ability to balance strategic planning with hands-on management, fostering growth and operational excellence in a competitive industry.

Regina, Saskatchewan

During a transformative time when Internet sales were emerging as a critical component of the automotive industry, I single-handedly managed all online leads, developing and optimizing processes that significantly boosted sales and customer engagement. I created the dealership’s first streamlined lead-handling system, ensuring inquiries were followed up promptly and professionally, resulting in a 25% increase in online sales conversions. By integrating early CRM tools, enhancing website functionality, and leveraging digital marketing strategies like email campaigns and emerging social media platforms, I built the foundation for the dealership’s digital sales presence. This role required innovation, adaptability, and a customer-focused approach, enabling the business to thrive in a rapidly evolving marketplace.

Vancouver, Canada Area

As a Lease Maturity Manager, I expertly managed a portfolio of over 500 clients, ensuring a smooth and personalized experience for customers nearing the end of their leases. By leveraging ERALink software, I streamlined lease creation and closure processes while identifying and promoting tailored finance options, lease buyouts, and vehicle upgrades to meet individual client needs. My proactive approach to relationship management consistently resulted in exceeding sales targets, with over 15 vehicle sales per month as the dealership’s top performer.In alignment with Chrysler Canada’s Program Rules, I implemented strategic VPA targets and drove measurable results, increasing Gold Key lease turnovers into new vehicle sales by 56%. This success was fueled by a deep understanding of customer retention strategies and the ability to turn lease maturities into opportunities for long-term loyalty. My work not only delivered exceptional client satisfaction but also contributed to the dealership’s sustained growth in a highly competitive market.

Regina, Canada

As a Sales Consultant, I excelled in providing tailored solutions to meet customer needs, delivering expert guidance on products and services while ensuring a seamless and positive buying experience. By building strong relationships and understanding client goals, I consistently exceeded sales targets and customer expectations, contributing to exceptional retention rates and long-term loyalty.I worked closely with the sales team to enhance performance through collaboration and strategic planning, maintaining one of the highest monthly sales averages. My commitment to outstanding service and client satisfaction not only boosted individual success but also supported the overall growth and reputation of the dealership.