Clients: Revel Ostomy (Arnasi), Fenton, University Place, Waverly Place, Wake Radiology- Strategized and implemented social media plans aligned with client goals and industry trends, maintaining a cohesive brand voice across platforms.- Built a loyal online community through daily community management, responding promptly to comments and inquiries.- Managed four social channels, with audiences ranging from 500 to 37.3k followers, tracking key metrics and completing monthly performance reports to provide clients with actionable insights.- Led influencer outreach and partnerships, overseeing product gifting preparation, shipping, and targeted media distribution to support successful product launches and campaigns.

Brands I Worked With: Good Molecules, Mad Hippie, Mane Hair, Lesser Evil, Misfits, Red Bull,LaCroix, Poppi- Increased Alpha Sigma Tau’s Instagram reach by 141% in 2024 and maintained an 87% engagement rate, growing the community to 3.5k followers.- Created and posted content reaching 10k-25k accounts per post in the Fall.- Led content shoots, producing visually appealing graphics and copy to enhance online community engagement at key events.- Built and maintained a brand contact database, coordinating product gifting for recruitment events with beauty and food/beverage companies.

- Assisted in organizing and executing the 2024 formal recruitment process.- Educated chapter members on recruitment voting procedures, including using myVote software.- Coordinated member and PNM pairings, managed voting processes, and submitted finalized lists to Panhellenic Council.- Provided support during recruitment rounds by addressing questions and ensuring smooth list adjustments as needed.- Maintained organization in high-pressure, time-sensitive environments to facilitate a seamless recruitment experience.- Responsible for arranging and aligning members prior to each recruitment round.

- Drive sales by exceeding selling and service expectations. - Complete training, use product knowledge tools, participate in fit sessions and put those experiences to use. - Assist in store tasks. - Share feedback, insights and ideas with the management team. - Act in a manner that aligns with Madewell's values.

- Conducted market research on trends & engagement.- Assisted in content creation and social media community management (e.g., amplifying posts, responding to comments, writing copy) across Instagram, X, and TikTok, accounts with followers ranging from 2k to 220k.- Worked with high-end clients like Searchlight Pictures, YouTube, and Google.- Researched relevant cultural happenings and social media trends while delivering social-fist examples, focusing on campaign strategies and specific audience appeal.- Actively monitored social communities for sentiment snapshots, community trends, and cultural beats.- Participated in team brainstorming and campaign projects.

- Planned and executed successful fundraising events throughout the year, raising funds for philanthropic causes such as Girls Who Code, Dress For Success, Alex's Lemonade Stand, and JDRF.- Managed event finances and maintained accurate records for proper accounting.- Demonstrated effective time management and organizational abilities for multiple fundraising initiatives simultaneously throughout the year.- Assisted with annual Parent's Banquet; raised $1,500 for Girls Who Code through the creation of raffle baskets.