Riley Wegner Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

• Oversee the end to end execution of digital marketing campaigns, from ideation to delivery.• Forge partnerships with local businesses and community organizations to elevate brand awareness by overseeing event sponsorships and branded integration.• Manage and optimize social media platforms to enhance the online presence of Club Pilates Queen Anne. Employ digital marketing techniques to reach new clients and drive engagement, leveraging targeted campaigns and content strategies.• Develop and manage strategic seasonal marketing and sales plans to support business goals. • Achieved recognition within the top 10% of sales performers across all Club Pilates franchise employees nationwide. Lead sales initiatives to drive membership and private training sales, and implement strategies to increase revenue within the franchise.

Seattle, Washington, United States

• Curating vintage clothing from the 1950s-1990s; selecting each piece by hand with a mission to reduce textile waste and help clients add pieces to their wardrobe meant to last a lifetime. • Gained extensive knowledge of sustainability practices, the weight of textile waste, and the power of reusing/reworking materials within the fashion industry.• Operated in digital spaces through Depop and Poshmark and in physical spaces through selling at vintage markets in Seattle, WA• Branding, Graphic Design, Creative Direction, and Social Media Management • Amassed over 120k followers on Poshmark• Sold 2000+ pieces of vintage clothing

Seattle, Washington, United States

• Served as the Lead Design Facilitator for Blakely Island Field Station, guiding a team of 6 designers inthe development and implementation of a comprehensive branding system.• Successfully crafted a distinctive and effective branding system for a University Biology Field Station,demonstrating a keen understanding of the client's needs and expectations. This involved closecollaboration with the client to ensure alignment with project objectives.• Conducted extensive design research to inform the creation of accurate and compelling brand assets.Utilized insights gained from research to enhance the visual identity and messaging of the BlakelyIsland Field Station brand.

Seattle, Washington, United States

•Designed + facilitated a collaborative workflow system for Cascade Yearbook Staff including communication system, file organization + content management. •Managed and scheduled page deadlines, collaborative work sessions, critique sessions, regular check-in meetings + planned agenda notes•Held position on the SPU Board of Student Media from Sept 2022-June 2023

Seattle, Washington, United States

• Elevated yearbook awareness: Initiated successful digital marketing campaigns, significantly increasing attraction to the yearbook within the student body.• Data-driven engagement: Implemented advanced analytics to track user behavior, refining strategies that resulted in improved online presence and heightened engagement.• Dynamic event organization: Orchestrated impactful events tailored for the student body, fostering community and playing a pivotal role in promoting the yearbook.

Rancho Mirage, California, United States

•Produced engaging photo and video content for JPL Church, contributing to a visually compellingonline presence and enhancing the overall storytelling and communication strategy.• Coordinated and executed social media posts across platforms, utilizing analytics tools to track andanalyze performance metrics. Implemented data-driven strategies to increase engagement and reachthe target audience effectively.• Designed various promotional materials, maintaining a cohesive brand identity for JPL Church.Collaborated on the renovation of the church app, ensuring a user-friendly experience and alignmentwith the church's marketing objectives.

Rancho Mirage, California, United States

• Filmed and produced weekly internal promotion content at JPL Church, utilizing Blackmagic equipment.• Provided creative direction for visual storytelling in promotional videos.• Conducted photography for effective internal marketing usage

Bachelor Of Arts - Ba, Visual Communication, Graphic Design

Honors: Magna Cum Laude Deans List all quarters to date SPU Board of Student Media

Education record

Dual Enrollment Student

Education record

Art History and Visual Studies study abroad program