• Planned scoping parameters for telecom projects in Nigeria and the UK, resulting in cost-efficient project delivery. • Led the project coordination between multinational teams across 4 countries.

• Managed a diversified portfolio composed of more than 15 clients, through exceptional digital solutions.• Led TikTok METAP as their official creative partner, by creating ads for over 40 brands (Unilever, Nivea, Heinz, GUESS, L’Oréal etc.) resulting in an overall increase in VTR and CTR and a decrease in CPC and CPM.• Developed & launched 10 successful and distinct brands across all functions and channels.• Significantly reduced client turnover rate, resulting in an estimated $40K of additional ROI, by effectively segmenting client portfolio and optimizing solutions.• Directed daily operations and fostered a collaborative work atmosphere across an 8-member digital team, increasing team productivity by 20%.• Prepared brand and campaign strategies and translated them into innovative and creative solutions.

• Upgraded app functionalities for the 1st unified division-level Hair diagnosis & Consultation app. Allowing a customized customer experience while removing the division’s brand application development costs.• Organized and promoted the content sites of PPD across 6 countries. • Formulated guidelines to ensure 250 salons in Paris acquired a training certificate from Google My Business during Covid, to boost their awareness and profits, prior to the global rollout.

• Designed & executed 10+ digital campaigns and analyzed daily page activities with specificity to each platform and adjusted accordingly.• Launched 3 new social media accounts and drove an increase in their engagement rate within a 5-month period.