Reporting to the Eastern Mediterranean & Africa Business Unit (EMA BU) General Manager with overall responsibility for both the Food and Beverage Businesses worth in excess of USD 300 Million in revenue across 17 active countries.

Reporting to the MEA Regional Marketing Vice President with overall responsibility for the CSD Category worth in excess of USD 1Bn in revenue across 29 active countries (including Africa, Levant and GCC).

Reporting to the MEA Regional Marketing Director.Key Achievements- Elevated Pepsi Music marketing to a new level with “Sea of Stars” campaign featuring 6 music stars in a full length feature film. Developed 3 phase musical exploitation program culminating in a 90min musical feature film which was released across cinemas in the Middle East as well as commercial release of the soundtrack in Virgin Megastores and other music retail outlets.- Launched Pepsi Max in 9 countries in 2007 significantly exceeding plan and driving Better For You cola share by 5pp (Saudi). Developed strategic communication road map and full exploitation plan tailored to the region including: customized packaging and 3D integrated marketing campaign.- Launched Mirinda Vitamin C across 8 markets in Q1 2006 leading to sales growth of 13% vs. prior year.- Qualified and launched first ever premium CSD offerings (Mirinda Sorbet & 7UP Limonado) in Saudi in July 2007