Advertising professional, founder and CEO of Beta Rede, as well as Director of Management for Espírito Santo em Ação, a business mobilization entity actively participating in the transformation of the State.Beta Rede is a communication holding company composed of six companies: Prósper (advertising), Camisa 10 (promotional marketing), Buzz.me (digital marketing), Node Analytics (big data analysis), Ecosocial Inteligência (social and market ecosystem studies), and Alliá Public Affairs (institutional and governmental relations), headquartered in Vitória (ES).Its portfolio includes clients such as Vale, Sebrae, EDP, Rede Globo, Amazon Prime, Claro, Itaú, CBF, and the Ministries of Tourism and Sports, as well as national personalities and various electoral campaigns, crisis management, and work for major corporations and institutions in South and Central America.With a diverse background, Rimaldo holds a degree in Social Communication from UFES, a postgraduate degree in Digital Transformation and Future Business from PUC, and in Business Management from FGV, as well as extension courses at MIT (Massachusetts Institute of Technology) and Insper. He has also been a professor in communication and business at the undergraduate level.Recognized for his networking and innovation, he works towards local transformation on various fronts. He was a local leader for the Founder Institute in Vitória and co-created some of the State's major innovation and collaboration events, such as VOS (Vale), Fábrica Lab, and ESX (Sebrae ES). His quest for new knowledge has led him to explore ecosystems in Silicon Valley, China, and Israel.His career includes accolades such as the Zygmunt Bauman and Domingos Martins honors, as well as international advertising awards won with Prósper Comunicação: Clio Health and New York Festivals (New York), Madstars (South Korea), FIAP - Ibero-American Advertising Festival (Miami), and LIA - London International Awards (London).He develops high-impact initiatives in social transformation; festivals; business fairs; and the promotion of national sports and cultural events, including Jungle Fight (MMA), Summer Challenges, concerts, and games for teams like Flamengo, Fluminense, Vasco, Cruzeiro, Internacional, the Olympic Team, and others.Married and father to little Malu, passionate about cinema and Vasco da Gama, Rimaldo often sums up his purpose as promoting communication that transforms.