Rima Rivera Email and Phone Number

Collaborate with Product Management and Sales Teams to establish go-to-market strategies and plans that encompass product launch, lead generation, public relations and social media and determine the most effective strategies to meet revenue goals• Develop and measure ROI for key marketing programs and product launches• Work with the sales teams to determine lead generation requirements spanning multiple product lines• Manage and analyze program metrics to gain insight for improvements• Develop and execute sales enablement programs including but not limited to key account support, channel promotions, channel partner programs, and installed base programs• Driving marketing campaigns and promotions to meet the revenue goals of the sales teams• Develop integrated campaign strategies that include web, search, e-direct mail, social media, advertising and events, for federal market segments

 Define strategy, develop and manage comprehensive marketing plan encompassing integrated industry initiatives designed to penetrate and grow targeted markets and build brand awareness. Communicate with sales team, management, product managers, and vendors to coordinate overall marketing effort in accordance with corporate goals. Online/social media/direct mail/email marketing Responsible for campaign management, trade shows, and corporate events.