Business consulting companyThese achievements demonstrate my experience and effectiveness in product marketing, and I am confident that I can bring significant value to the company in my role as Product Marketing Manager.1. Made significant contributions to the establishment of a B2B sales consulting company, participating in strategic planning, service development, and optimizing client interactions.2. Managed marketing and personal branding initiatives, resulting in increased authority and recognition for both the leader and the company.3. Created and implemented a comprehensive one-year marketing and brand development plan, including participation in external events, networking, media presence, organizing events and webinars, and optimizing social media and b.4. Took ownership of product line analysis and customer journey mapping for a client, contributing to better understanding of customer needs and behavior, resulting in improved service positioning and marketing strategy optimization and business cases.5. Led recruitment and onboarding of a junior marketer, enhancing team efficiency and accelerating marketing tasks.6. Developed and conducted a lead-generating webinar from scratch without a budget, resulting in an expanded client base.7. Actively worked on developing a content plan and creating social media content, including scriptwriting and video editing for Instagram reels.

- Developed and executed a comprehensive marketing strategy, aligning it with product goals and customer journey mapping to drive business results.- Conducted rigorous testing and analysis of advertising campaigns and product hypotheses, identifying the most effective strategies for customer engagement and optimizing marketing decisions.- Managed landing pages, website content, and article editing, creating compelling copy that resonated with target audiences and optimized the customer journey.- Oversaw the allocation and monitoring of budget across different traffic channels, maximizing ROI and aligning with business metrics.- Organized and executed online webinars, contributing to the customer journey and driving business goals.- Utilized AmoCRM to monitor incoming traffic, extract meaningful insights, and analyze its impact on the customer journey and business metrics.Achievements:- Successfully tested and analyzed over 10 marketing hypotheses, uncovering effective strategies for audience interaction and refining the decision-making process.- Implemented chatbots on Telegram, improving customer engagement by 30% and acquiring over 1000 leads for nurturing and sales conversions.- Implemented a regular analysis and reporting process of marketing campaign results, enabling more accurate evaluation of effectiveness and adjustment of customer acquisition and retention strategies.- Maintained close collaboration with sales teams, enabling agile adjustments to advertising campaigns and customer interaction, while staying responsive to the needs of the target audience.- Actively contributed to the creation and implementation of new products for a rapidly evolving target audience, providing input on product features, presentation, and social media promotion.

EdTech company- Developed and executed B2B marketing strategies, managing budgets and communication.- Analyzed target audience and created Customer Journey Maps to enhance customer experience.- Planned and organized online events, analyzing results for optimization.- Successfully launched targeted advertising campaigns on VK and Facebook.- Implemented effective email marketing campaigns, including copywriting and creatives.- Managed website analytics and created landing pages on Tilda.- Implemented content marketing strategies on Telegram, LinkedIn and email-marketing.Key achievements:- Achieved over 600% ROMI.- Revamped lead generation process, resulting in a steady flow of 200 qualified leads per month and a 50% reduction in lead costs.- Tested and optimized traffic acquisition channels and lead magnet formats.- Organized and conducted 10+ online events, increasing brand loyalty and customer engagement.- Automated free events using Telegram chatbots and self-service menus.- Launched successful email marketing campaigns and regular newsletters.- Built an active and engaged community on Telegram.These achievements demonstrate my ability to effectively manage product marketing, optimize the customer journey, and drive business growth

Saas company- Developed and implemented a comprehensive marketing plan, aligning it with the customer journey map and business objectives.- Conducted hypothesis testing to optimize marketing strategies and improve business metrics.- Collaborated with cross-functional teams and managed contractors, effectively delegating tasks and ensuring their execution.- Oversaw landing pages and website content, crafting persuasive texts and refining articles to enhance the customer journey.- Utilized Amo CRM for effective control of incoming traffic, monitoring its impact on the customer journey and business performance.- Engaged in targeted audience parsing and analysis to optimize marketing strategies that align with the customer journey.- Tested and refined advertising campaigns on Yandex.Direct, leveraging insights gained from the customer journey map to enhance their effectiveness.