•Developed a customizable event log pre-processing framework tailored to research goals and error analysis.• Implemented a systematic approach to pre-processing, resulting in a more manageable dataset and a clearer processmodel.• Extensive research on existing databases and data quality issues in datasets.• Worked with the BPI 2019 Challenge dataset, addressing data quality issues and achieving a score of 9.0 for overall dataquality

• Collaborated with cross-functional teams to design and develop comprehensive reports and dashboards that effectively communicated data-driven insights to key stakeholders.• Conducted in-depth analysis of key performance indicators (KPIs) and creative elements for each marketing campaign, providing actionable recommendations for optimization.• Proactively identified and addressed critical client issues, managing expectations both internally and externally throughout the campaign lifecycle, from implementation to performance monitoring.• Took a lead role in managing and optimizing advertising campaigns for high-profile clients including P&G, GoPro, L’Oréal, and Phillips, utilizing Salesforce to drive data-driven decision-making and achieve campaign objectives.