Responsible for managing and conceptualising the creative output, including design, photography, and video production. My core responsibility is to determine the best way to represent an idea online and execute it, across every digital platform. Connecting with target audience to build client’s brand, increase sales, and drive website traffic through social media marketing and content creation

- Created motion graphics work for on-air promo TV channels(eg. VVD, E-City, Hub Sports etc.) under Starhub.- Designed Starhub marketing campaigns and promotions on broadcast and online.- Participated in production shoots for bigger campaigns like Go Local- Contributed and participated in annual Starhub TVB Awards

Projects that I worked on:1) Sentosa Playmobil Storytelling -Illustrated the characters and background for interactive storytelling sessions held at Sentosa, Singapore. 2) Designed Singapore Swimming Proficiency Award Campaign - Work done for the campaign consist of logo design, poster design, brochure design, badges and certificate. Illustration included. 3) Collaboration with Kingsmen for Cornerstone Community Church.Illustrated live size vector artwork for kids rooms in Cornerstone Community Church4) Collaboration with Kingsmen for SBS Transit - Bus design for CASIO 5) Poster designs for Thong Siek Food Industry Pte Ltd6) App promo for Red Cross, Singapore.Agency: MRM Worldwide, Singapore/McCann Healthcare, SingaporeHonored to be part of this project with Semicolon for a good cause.Silver AwardMob-Ex Awards 2014, Most Innovative Use of MobileW3 Awards 2014, Motion Graphics/VFX and Design/Art DirectionBronze AwardIPA Best of the Health Awards, 2014Spikes Asia 2014Clio Healthcare Awards, 2014, Film CategoryShortlistCannes Lions, Lions Health, 2014, Health and Wellness B: Education and Services

Participated in projects for Mediacorp: - Producing and compositing for Rebranding of Channel 8 and Channel U- Motion graphics work for Channel 5 and HBO on-air promos- Motion graphics work Standard Chartered Bank