- Curate and deliver daily news reports to the Office of the President, ensuring timely and relevant information on key topics, for a total of 8 reports per week. These reports aim to keep the President and staff aware of MIT’s position/sentiment in the news.- Analyze and categorize news items from various sources, tailoring content to align with presidential priorities and institutional interests while maintaining high accuracy and reliability in information in a timely manner.

- List of clientele: College Board, City of Austin, Jack in the Box, SoFi, Hasbro, CAA, Minnesota ROKKR, Wizards of the Coast, Paula’s Choice, ASSOS, Pangaia, Marvin Windows, and Daily Wire.- Successfully lead and trained junior analysts, prioritizing communication and morale for top efficiency and performance. - Guide clients through the entire project lifecycle, ensuring their needs are heard, understood, and met. - Own and manage 5-8 paid media campaigns simultaneously on META, TikTok, and X with budgets exceeding $5M per year while ensuring all OKRs are met, resulting in a +50% increase in overall brand engagement and retention rates on across platforms.- Led B2B communication with social, creative, strategy, and digital teams serving as their POC for any project-related tasks.- Manage weekly and monthly data-driven, analytical reports (6X/month), reporting on brand performance, competitor tracking, sentiment analysis, and paid media tracking along with insights used by stakeholders to make informed business decisions.- Built 500+ advanced boolean queries and 100+ dashboards on listening platforms, often to monitor brand health, campaign performance, competitor listening, and crisis monitoring. - Consolidated and organized large data sets into efficient spreadsheets for reporting and analysis, in addition to creating user-friendly dashboards, and presenting the complex data clearly in a story-like form, with actionable insights for stakeholders to understand.- Conducted annual evaluations of social listening platforms to identify and implement the most effective tools for agency projects.

- Conducted real-time social listening for Comcast/Xfinity, monitoring and analyzing over 300,000 social media posts monthly. Proactively identified and flagged brand-threatening posts, delivering ad-hoc reports to designated distribution lists.- Managed monthly reporting responsibilities for prominent clients such as AbbVie, Entenmann's, Little Bites, and Comcast, showcasing brand and campaign sentiment across various social platforms.- Oversaw and built over 30 complex boolean queries weekly in Brandwatch. These queries were vital in collecting and measuring social volume during real-time crises on platforms such as Twitter, YouTube, Reddit, Google, Tumblr, and Facebook.- Orchestrated the timely delivery of daily, weekly, and monthly client reports, offering comprehensive metrics and analytics insights to enhance brand strategy, marketing initiatives, and reputation management.- Led more than 100 weekly client meetings and over 200 bi-weekly internal meetings, ensuring effective communication and updates on current and resolved social listening issues.- Managed daily real-time reports resulting in a 60% reduction in delivery times within a span of 5 months.- Produced and delivered over 1,200 analytical ad-hoc reports to clients over 2 years, furnishing critical metrics and social media data to inform future marketing and listening strategies.