Lead a minority, woman-owned, award-winning firm that partners with corporate communications and marketing leaders to help them build, protect and restore brand reputation and strengthen strategic communications. We work in various industries including: manufacturing, healthcare, education and professional services. We're best at: communication strategy and consulting, crisis and issues management, reputation management, earned media strategies, employee engagement and content… Show more Lead a minority, woman-owned, award-winning firm that partners with corporate communications and marketing leaders to help them build, protect and restore brand reputation and strengthen strategic communications. We work in various industries including: manufacturing, healthcare, education and professional services. We're best at: communication strategy and consulting, crisis and issues management, reputation management, earned media strategies, employee engagement and content development.Our clients benefit from our agile approach, attention to detail, and commitment to excellence. We are intentional in the partners we work with and we are committed to delivering work with passion and personal touch. Show less

I teach Crisis Management through UNLV's Continuing Education program and gave students an overview of public relations by teaching Introduction to Public Relations as an undergraduate course.

Group account leader responsible for growth and development of corporate accounts division and public relations department.Responsible for leadership of agency discipline offerings including public relations and social media with the goal of evolving and driving disciplines closer together to create integrated programs.Led brand and communication strategy for consumer and business-to-business clients in healthcare, education, legal, commercial real estate, meetings & conventions… Show more Group account leader responsible for growth and development of corporate accounts division and public relations department.Responsible for leadership of agency discipline offerings including public relations and social media with the goal of evolving and driving disciplines closer together to create integrated programs.Led brand and communication strategy for consumer and business-to-business clients in healthcare, education, legal, commercial real estate, meetings & conventions industries. Responsible for agency revenue, organic growth, FTE planning and leadership of all accounts as well as timelines, budgets and putting the right resources against client work. Provide leadership and mentorship to account team and discipline teams; serve on senior management team for agency. Show less

Led and provided strategic counsel, planning and execution of content marketing plans for key client accounts across a broad range of industries including retail, government, manufacturing, non-profit and packaged goods. Clients included: Pella Corporation, Michelin North America, LG Appliances, The HON Company, Red Robin. Oversaw the agency’s content strategy offering, structure, process and implementation; was hired to build this new practice/discipline for the agency; mentored and… Show more Led and provided strategic counsel, planning and execution of content marketing plans for key client accounts across a broad range of industries including retail, government, manufacturing, non-profit and packaged goods. Clients included: Pella Corporation, Michelin North America, LG Appliances, The HON Company, Red Robin. Oversaw the agency’s content strategy offering, structure, process and implementation; was hired to build this new practice/discipline for the agency; mentored and managed team and was responsible for the department’s financial performance and growth.Responsible for senior relationships with clients; C-level counsel on story pillars and integration/brand alignment. Collaborated across departments within the agency – account, insights & strategy, creative, analytics – to ensure all content was on-brand and optimized for all channels including online, social media, email, video, print. Oversaw content audits, gaps analysis and the development of recommendations to bring to life world-class content experiences that supported both short-and long-term marketing objectives.Developed audience personas to aid clients in understanding their shopper’s path-to-purchase and took an audience-first approach to connecting around shopper conversations and passions.Oversaw agency education and training around content strategy and content marketing.Handled local external communications for The Integer Group’s Midwest office and worked with corporate for national communication opportunities. The Integer Group is one of the world's largest commerce marketing agencies, leading the way at the Intersection of Branding and Selling®. As a key member of the Omnicom Group and TBWA, we create strategic marketing solutions for clients in retail, beverage, packaged goods, telecommunications, home and shelter, automotive, entertainment, athletic wear and power sports. Show less

Oversaw public relations and social media efforts for the Forbes four-star resort-casino including strategic planning of media relations, social marketing, community relations, crisis communications and employee communications. Resort encompassed 400 rooms, seven restaurants, five bars, spa and salon, conference space, casino floor, outdoor pool-concert venue and nightlife pool club. Worked directly with President and Vice President of Marketing to develop communications to serve our… Show more Oversaw public relations and social media efforts for the Forbes four-star resort-casino including strategic planning of media relations, social marketing, community relations, crisis communications and employee communications. Resort encompassed 400 rooms, seven restaurants, five bars, spa and salon, conference space, casino floor, outdoor pool-concert venue and nightlife pool club. Worked directly with President and Vice President of Marketing to develop communications to serve our external target audiences and our 1,200+ internal team members. Served as spokesperson and point of contact for all media and media training expert for executives. Developed and maintained brand consistency and messages across property-wide campaigns including on-property marketing (digital signage, marquee), print ads, collateral and online/interactive (e-blasts), TV commercials and radio spots. Secured resort to be home of Bravo’s Top Chef Season 6 (2009) and to be prominently featured in the premiere season of Food Network’s Restaurant Express (2013). Oversaw special events including grand openings, community events, property press tours. Oversaw and developed social marketing campaigns to drive business objectives and revenue. Launched and managed property-wide social marketing program inclusive of branding, promotions, content and advertising for multiple blogs, Facebook pages and Twitter accounts. Developed company-wide social marketing education and guidelines for property. Show less

Developed, implemented and managed public relations plans for the agency’s key national and local clients including the $1 billion M Resort Spa Casino, Caesars Entertainment, The Epicurean Charitable Foundation and River Rock Casino, to name a few. Provided strategic counsel to clients in a wide range of industries including gaming, tour and travel, business, retail, meetings, hospitality, non-profit, food and beverage and entertainment.

Executed integrated marketing campaigns for top-selling books including Today’s Kitchen Cookbook with the Today Show, Better Homes and Gardens Limited Edition “Pink Plaid” Cookbook, NYT’s Best Seller The Sonoma Diet and The Wine Club. Secured media placements and interviews for authors in key print and broadcast markets and scheduled and coordinated national books tours, launches and book signings. Communicated regularly with national and local media, author agents, publicists… Show more Executed integrated marketing campaigns for top-selling books including Today’s Kitchen Cookbook with the Today Show, Better Homes and Gardens Limited Edition “Pink Plaid” Cookbook, NYT’s Best Seller The Sonoma Diet and The Wine Club. Secured media placements and interviews for authors in key print and broadcast markets and scheduled and coordinated national books tours, launches and book signings. Communicated regularly with national and local media, author agents, publicists, national retailers, and managed outside public relations agencies. Wrote promotional/marketing copy including advertisements, press releases, pitch letters, external e-mail blasts, internal communication announcements and sales collateral. Show less