Rina Patel Maisuria Email & Phone Number

Marlow

Reading, United Kingdom

Responsible for the coordination and delivery of effective marketing schedules to support specific business areas and promote products and services to key networks. Marketing literature – Create, review and update corporate and product literature which is effective and engaging. Led delivery of documents including customer guides and case studies as well internal documents showcasing the company’s achievements. External communications – supporting business with creation of bulletins, webpages, e-shots, contact sheets, presentations and the production of tenders. Website review – identified issues and amended the ‘Contact us’ page and a created a new ‘FAQs’ page to improve the customer journey.Hospitality calendar – Managed regional, national and specialist events (approx. 38 events in a year). To build relationships with key target brokers.Re-brand – Part of re-brand team. Involved in monitoring business issues, external and internal communications plan and re-branding marketing material.

Paris Area, France

Part of a temporary contract (March-June) and then consultancy basis (June-November) whilst living in Paris. Maintained several responsibilities from previous role and worked with the Marketing manager and Ecommerce Manager to develop and implement a full range of marketing functions whilst supporting the UK and EMEA market.Web support – Analysed web data, content development on international web pages.Image Library – Sourced and maintained asset bank.Intranet – Restructured Marketing section of EMEA intranet and improved content.

Bracknell, Berkshire

Events & Exhibitions – Primary organiser for international and national exhibitions (including WTM London and ITB Berlin). Ensured quality presence was delivered at all events.Campaigns – Worked on a number of key campaigns. In particular a five month national sales promotion for Budget’s 50th Anniversary involving 65 rental offices.International offers – Central point of contact for the EMEA network (over 60 countries). Coordinated monthly offers for use on key marketing channels.Loyalty programmes – Key contact and assisted in deploying UK marketing communications plan.UK Airports – Responsible for production and maintenance of counter materials, counter fleet guides, tactical promotions for rental offices at all UK airports.

Wigston, Leicestershire

Event Organisation - Managed sponsorship and attendance of key industry events and national award ceremony (In-Store Marketing show and POPai awards).Corporate Entertainment - Successfully organised hospitality events at Wimbledon Championships and Henley Royal Regatta for key clients including Coty, Johnson & Johnson and Procter & Gamble.Corporate Identity - Played an integral role in a six-month project for the launch of the new corporate identity. Thereafter acting as brand guardian and ensuring its consistency.Management of information and procedures - Production of financial information, updated key documents and templates used company-wide.

Leicester, United Kingdom

Placement (undertaken whilst studying BA Hons)

Msc, Marketing

Cim, Marketing

Ba (Hons), Business Studies; Marketing Communications And International Marketing

Electives: Market Research